This aspiring copywriter made her own chatbot to land her dream agency job
Elizabeth Nieves, a 26-year-old former account executive and digital producer, recently moved to Chicago and wanted to switch over to copywriting. But launching a career as an ad creative can be hard, and repeating herself over and over again during calls was getting exhausting. So she decided to create “HireEliBot,” a Facebook Messenger bot that essentially serves as her own personal advocate.
“I didn’t have previous copywriting experience or any contacts that could help me get my foot in the door, so I had to get innovative,” said Nieves. “I knew that if I came up with a great idea and executed it well, it would help me get noticed.”
To start a conversation, bot users press “Get Started,” and the bot welcomes recruiters with a picture of Nieves, asking whether they’d rather get to know her or hear a joke first. The bot’s various functions and buttons tell users anything that they might want to know about Nieves’ background and experience.
Press the “Get to know Eli” button, for example, and can swipe right, Tinder-style, to find out more about who she is, the school she went to and where she’s worked in the past. Users can also use the bot to take a peek at her portfolio, as well as contact her via email or phone. The bot will even offer to write her an email for you.
While she hasn’t landed a gig yet, Nieves said that creatives at agencies including Digitas have experimented with the bot and emailed her through it.
But Nieves said that she also wanted to create the bot to challenge the underrepresentation of women in technical professions like coding, but she didn’t want it to sound plain and dry. The bot took her a month to develop and test out.
“I didn’t want it to sound like a bot, but actually represent my personality,” she said. “If you can have fun with creativity, that’s when it stands out.”
Standing out in the advertising industry is not an easy feat, perhaps that’s why in recent years there has been a spike in the number of aspiring ad creatives who have resorted to wild gimmicks in order to get noticed. Last year, for instance, college grad Erik Sena created his own on-demand Snapchat geofilter targeting agencies in San Diego, to help him land an agency job.
While Nieves’ bot has a call-to-action, giving agencies a way to get in touch, she knows that she needs to do more to get noticed. So she’s also tweeting out links to it to the Chicago agencies she’s targeting, including Lapiz, Leo Burnett Chicago and DDB Chicago, among others.
“The ultimate goal is to land a copywriting job,” she said.
‘More dollars to experiential’: Why Walmart is still using experiential marketing to pitch Walmart+ — even during coronavirus crisis
The company is working with influencers and media partners to bring some of the missed “special moments” that had been canceled throughout 2020 to life.
Member Exclusive‘Don’t have the luxury of doing good’: The age of dissonance continues at this year’s ANAs — and beyond
When there’s an on-going global pandemic that’s crippling whole brand categories, it was hard to hear the CMOs speaking at the ANAs.
Twitch emerges as rising platform for beauty brands
Twitch’s over 17.5 million daily active users are gaining growing attention from companies well beyond the traditional gaming world.
SponsoredPublishers must strengthen their relationships with brands and customers
Zara Erismann, MD Publisher EU, LiveRamp In today’s market of tightening data regulations — and with the end of third-party cookies now around the corner — it is critical that publishers focus on optimizing their data strategies to ensure and strengthen close relationships with their audience. In a recent report, The State of Publishing: Monetizing […]
‘Show we’re listening’: Why agencies are lending office furniture, offering WiFi stipends to employees as new pandemic-era perks
With a hybrid reality in the offing, rethinking perks to include ways to make working from home better for employees has become a focus for leaders.
‘Shopping patterns will feel longer and flatter’: Gap’s CMO on preparing for holiday campaigns
Mary Alderete on the upended marketing calendar and Gap’s plans to lean into the extended holiday season this year.