for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Arby’s and Leap Day go together like … roast beef and melted cheese? Not this year!
The fast food chain, which is known for its meat-heavy menu, is going to “take a leap” and offer a vegetarian menu for the first time on Monday. Arby’s isn’t offering a different menu, like a cheddar cheese-soaked tofurky sandwich, rather its selling regular sandwiches without any meat.
So, what’s on it? Ordering a “Beef ‘n Cheddar Classic Sandwich” will get you just cheese sauce on a presumably soggy roll and the “Crispy Fish Flatbread” is cringe-inducing flatbread slopped with shredded lettuce and tartar sauce.
It’s not totally a gimmick. Arby’s is, after all, selling fulfilling items like its “Loaded Italian Sandwich,” which includes cheese, banana peppers, lettuce, tomato and onion, just without the meats. There’s also a crispy chicken salad without the crispy chicken.
Curly fries, jalapeño poppers and milkshakes also remain a year-round vegetarian option, too. Prices remain the same, despite the less-meaty ingredients.
“At Arby’s, we’re proud of our meats, but we also understand that meat isn’t for everyone,” Arby’s said in a release. “So we’ve decided to give vegetarians a reason to visit Arby’s on Leap Day by offering a one-day menu designed specifically for them.”
Arby’s also joked that it would bring the menu back every year on Feb. 29.
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