Arby’s and Leap Day go together like … roast beef and melted cheese? Not this year!
The fast food chain, which is known for its meat-heavy menu, is going to “take a leap” and offer a vegetarian menu for the first time on Monday. Arby’s isn’t offering a different menu, like a cheddar cheese-soaked tofurky sandwich, rather its selling regular sandwiches without any meat.
So, what’s on it? Ordering a “Beef ‘n Cheddar Classic Sandwich” will get you just cheese sauce on a presumably soggy roll and the “Crispy Fish Flatbread” is cringe-inducing flatbread slopped with shredded lettuce and tartar sauce.
It’s not totally a gimmick. Arby’s is, after all, selling fulfilling items like its “Loaded Italian Sandwich,” which includes cheese, banana peppers, lettuce, tomato and onion, just without the meats. There’s also a crispy chicken salad without the crispy chicken.
Curly fries, jalapeño poppers and milkshakes also remain a year-round vegetarian option, too. Prices remain the same, despite the less-meaty ingredients.
“At Arby’s, we’re proud of our meats, but we also understand that meat isn’t for everyone,” Arby’s said in a release. “So we’ve decided to give vegetarians a reason to visit Arby’s on Leap Day by offering a one-day menu designed specifically for them.”
Arby’s also joked that it would bring the menu back every year on Feb. 29.
More in Marketing
After the €150 million fine, Apple’s ATT faces its hardest questions yet
The Apple ATT backlash has arrived.
With TikTok deadline, agencies are ‘staying the course’ but prepared to respond this weekend
This time around, eight agencies and influencer marketing execs told Digiday that their general sentiment going into the April 5 deadline is more calm and confident.
More brands are blending deterministic and probabilistic data for hybrid targeting approaches
Advertisers are exploring AI-assisted lookalike modeling for new audience targeting approaches — brought on by the fading third-party cookie.