Connect with execs from Axios, The New York Times, Paramount and more.
Apple’s iPhone 7 and iOS 10 announcement coming on Sept. 7 could mean new updates with high potential upsides for retail brands.
It’s a long time coming: Retailers have had a hard time adapting to user behavior on mobile. While the customers are spending more time on their phones as they browse online and shop in stores, the devices haven’t become the bridge between the digital and physical realms that people thought they’d be. For one, mobile apps are a walled garden of sorts, useful only to those who actually download and use it. As for push notifications, it’s been a challenge to get customers to opt in to them and keep them from opting out.
To read the rest of this story, please visit Glossy.
More in Marketing
D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing
Advertisers embrace AI for social media and retail media marketing, but are slower to adopt AI for influencer and CTV marketing.
OpenAI set to expand ads to France, Germany and Ireland
The ads solutions vacancies in those markets signify that OpenAI will have achieved a presence in every major global advertising region within less than a year.
How Bandit Running is expanding internationally while staying hyperlocal
Bandit’s focus on core running communities has helped it grow enough to start expanding outward.