![](https://digiday.com/wp-content/uploads/sites/3/2016/09/AnnTaylorBanner.jpg?w=1030&h=440&crop=1)
Ann Taylor is late to Snapchat, but it has already rolled out a strategy to get its followers on the app to shop from its Stories.
The women’s retailer started its Snapchat account last weekend by posting about a trip to Chicago for an event. The social team incorporated its products into the trip, first with a packing tutorial, then a tour of the city, with Ann Taylor products serving as the subject.
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