
Ann Taylor is late to Snapchat, but it has already rolled out a strategy to get its followers on the app to shop from its Stories.
The women’s retailer started its Snapchat account last weekend by posting about a trip to Chicago for an event. The social team incorporated its products into the trip, first with a packing tutorial, then a tour of the city, with Ann Taylor products serving as the subject.
To read the rest of this story, please visit Glossy.
More in Marketing

Women’s sports marketing boom ‘huge up and coming opportunity,’ spurs new agency services
Women’s sports are having a moment. Brands, media companies and agencies are looking to get in on the action.

Creators still turning down work as the Hollywood SAG-AFTRA strike continues
The Hollywood strikes were supposed to be a game changer for many of them, but the situation hasn’t quite lived up to the hype.

Agencies move on from creating content for specific platforms to focus on short-form video
Given the rise of short-form video, agencies that focus on the format, rather than specific platform expertise, will reap the rewards.