Allen Solly Gives You Shirts for Tweets

It’s usually kind of annoying when brands ask you to like or tweet something; but if you get something tangible in return in a cool, new way, that’s a different story, and that’s exactly what clothing brand Allen Solly has done.

In honor of its new collection and with the help of Ogilvy India, Allen Solly created an interactive shirt vending machine billboard in Bangelore, India. Behind each shirt on the billboard was a special tightly wound coil called a solenoid, which was wired to a computer. People were encouraged to tweet with the hashtag #RainingSolly, and the computer would register these tweets and cause a random solenoid to slowly push forward until a shirt fell off. It sounds complicated, but just watch the video. It’s pretty neat. (via PSFK)

https://digiday.com/?p=27865

More in Marketing

While client climate commitments waver, some media agencies are doubling down

Agencies hope B Corp status is still an effective calling card, but momentum among brands is turning due to a changed political climate.

‘Gag orders all around’: Confessions of a comms professional on DEI backlash

DEI backlash puts ‘gag order’ on communication professional clients.

Marketing Briefing: ‘High risk, high reward’ — Understanding the state of social media guardrails

The desire to crack the code of successful social marketing is something that often allows social media managers and strategists a bit more creative freedom — a necessity for a brand to truly find a way to break through.