Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
It’s usually kind of annoying when brands ask you to like or tweet something; but if you get something tangible in return in a cool, new way, that’s a different story, and that’s exactly what clothing brand Allen Solly has done.
In honor of its new collection and with the help of Ogilvy India, Allen Solly created an interactive shirt vending machine billboard in Bangelore, India. Behind each shirt on the billboard was a special tightly wound coil called a solenoid, which was wired to a computer. People were encouraged to tweet with the hashtag #RainingSolly, and the computer would register these tweets and cause a random solenoid to slowly push forward until a shirt fell off. It sounds complicated, but just watch the video. It’s pretty neat. (via PSFK)
More in Marketing
The chance to win the holiday marketing season has already come and gone, per Traackr’s holiday report
The influencer marketing platform tracked the top brands according to VIT, Traackr’s proprietary metric for visibility, impact and trust.
The EU’s Digital Omnibus offers relief for ad tech, but hands more power to Big Tech and AI agents
What it means for GDPR, ad tech and the online media industry as a whole.
Future of Marketing Briefing: Bold call – the legacy influencer agency doesn’t fit the new market
The influencer shops that once drew investor enthusiasm are now ceding ground to tools that promise scale, predictability and a cleaner margin story.