It’s usually kind of annoying when brands ask you to like or tweet something; but if you get something tangible in return in a cool, new way, that’s a different story, and that’s exactly what clothing brand Allen Solly has done.
In honor of its new collection and with the help of Ogilvy India, Allen Solly created an interactive shirt vending machine billboard in Bangelore, India. Behind each shirt on the billboard was a special tightly wound coil called a solenoid, which was wired to a computer. People were encouraged to tweet with the hashtag #RainingSolly, and the computer would register these tweets and cause a random solenoid to slowly push forward until a shirt fell off. It sounds complicated, but just watch the video. It’s pretty neat. (via PSFK)
More in Marketing
How Publicis Group made AI pay off
That transformation has been years in the making. It started with Marcel in 2018 (before AI was cool).
Digiday+ Research: 5 charts on the state of retail media
Brands are boosting their retail media spending as networks drive sales and customer growth, according to new research from Modern Retail.
With OpenAds, The Trade Desk is rewriting what it means to be ‘buy-side’
The Trade Desk’s CEO just gave his sharpest take yet on why publishers have become a central focus for the company.