for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
It’s usually kind of annoying when brands ask you to like or tweet something; but if you get something tangible in return in a cool, new way, that’s a different story, and that’s exactly what clothing brand Allen Solly has done.
In honor of its new collection and with the help of Ogilvy India, Allen Solly created an interactive shirt vending machine billboard in Bangelore, India. Behind each shirt on the billboard was a special tightly wound coil called a solenoid, which was wired to a computer. People were encouraged to tweet with the hashtag #RainingSolly, and the computer would register these tweets and cause a random solenoid to slowly push forward until a shirt fell off. It sounds complicated, but just watch the video. It’s pretty neat. (via PSFK)
More in Marketing
X upgrades its ad platform in long overdue overhaul
This is the platform’s biggest update in its history, having previously been criticized for not keeping up with peers on performance.
Possible Day 2: Breaking down agentic’s impact on marketing, including multicultural
Day 2’s interviews featured Molly Battin of The Home Depot, Kirk McDonald of Sundial Media Group, and Omnicom Media’s Joanna O’Connell.
Meta opens its ad ecosystem to third-party AI tools
The platform is introducing Meta ads AI connectors, as part of its broader AI push to make campaign management easier.