It used to be that desperate job seekers would pull all kinds of “creative” stunts to get employers’ attention, but a U.K.-based digital agency has turned the tables by creating a Pinterest account devoted to advertising their new job opening for a creative director.
The “Work Club Is Looking For A New Creative Director” board is more like a collage/storyboard than a job posting. Pinned items on the board include stills from films with accompanying captions, like a picture of E.T. with the caption “We want a Creative Director to come into the Club and add their magic.”
The use of Pinterest is both clever and a bit gratuitous. It’s clever because the type of creative Work Club is looking for would be into Pinterest and all things new in digital media. It’s a big gratuitous because many people are rapidly approaching a state of Pinterest fatigue. (Yes, Digiday has been guilty of perhaps doing too many Pinterest stories like, well, this one.)
The board is a sign of the flexibility of Pinterest, which is already serving as a creative portfolio for some in the ad business. You know it’s only a matter of time before one enterprising agency decides to ditch its website in favor of a series of Pinterest boards that show off its work and people. Actually, if you think about it, that’s a pretty good idea.
-
As destination travel takes off, the ‘Big Easy’ is experimenting with AR/VR to draw visitors
As travel, and travel tourism, return to pre-pandemic levels, New Orleans is leveraging AR/VR technology marketing to stand out and capture more traveler attention.
-
Why companies like iHeartMedia, NBCU rely on homegrown IP to build metaverse engagements
The success of recent brand activations is evidence that media and entertainment brands are the companies best equipped to build metaverse spaces that can dodge online skepticism, thanks to their wealth of owned IP.
-
How sunglasses brand Quay retooled its advertising to be less reliant on performance marketing following iOS changes
Prior to the iOS changes, Quay was spending the majority of its ad dollars on performance marketing tactics and influencer marketing.
-
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
-
What beauty brand Fenty can gain from Rihanna’s Super Bowl halftime show
Following a roughly six-year hiatus from music, Rihanna is returning to headline the NFL Super Bowl halftime show. The residual effects for her Fenty brand will be paramount.
-
Skills shortages and legal uncertainty curtail marketers’ in-house ambitions for programmatic
IAB Europe survey reveals a significant in-housing slowdown with only 16% of marketers employing it as a model for programmatic trading.
