Agency Thing of the Day: R/GA’s Retro Tech

Take a look back at the technology of yesteryear with the help of some nostalgic technophiles at digital agency R/GA.

As part of its “Backstage” video series, R/GA recently released the video “Retro Tech,” which involves lots of ’90s graphics, sound effects and R/GA staffers musing on technological devices past.

What that hell is a Duo Dock? Way before my time. Floppy discs? Ha!

Check it out.

More in Marketing

Digiday+ Research: The 2024 brand guide to events

Brands have used events as a way to generate consumer interest in their products for years. As new event strategies continue to emerge, Digiday+ Research looked at the current events landscape.

In the gaming industry, immersive integrations are winning the battle for marketing dollars — for now

Intrinsic in-game advertising has not yet become a default inclusion in many brands’ marketing budgets. To get inside premium titles, marketers have instead invested in bespoke immersive brand experiences.