‘Tis the season for alcohol-fueled agency holiday parties.
If you’re wondering what to get for your favorite copywriter or media planner, worry no further. Digiday has got your back with its new Agency Holiday Gift Guide, so that you can show that special someone you really appreciate their hard work. Here are a few ideas to make your colleague happy:
Nothing says ‘cutting edge’ like a 3D printer. You can even skip the Cannes Lions next year and print out your own awards now! How cool is that?
Developer: Remote Control Drone Plane
For the price of $267.99, you can buy your favorite developer an iPhone controlled Drone plane.
CFO: An On-Time Client Payment
You probably can’t guarantee your CFO this one, but I’m sure they’d love to receive at least one on-time payment from a client. Brands, if you’re reading this, have a heart. It is the holidays, after all.
Media Planner: Nothing
The best thing about shopping for media planners is that you don’t have to get them anything because they already get all of the best gifts from clients! Save your money for that drone plane.
CEO: A Child Harness
Agencies have a tough time attracting and retaining top talent. The perfect gift for an agency CEO to hang onto rising young stars comes in ‘tan bear’ and ‘monkey’, so don’t hesitate to test out which is comfortable for yourself before you buy.
Account Manager: A Deal Where Both The Client And Creative Don’t Hate You
Image via Shutterstock
Hyatt, Lacrosse Unlimited, Lulu’s tap college athletes’ authenticity to target Gen Z
Hyatt, Lacrosse Unlimited and Lulu's are among brands highlighting partnerships with college athletes in an effort to reach new consumers, particularly those in the Gen Z cohort.
Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl
While Twitter has traditionally been the platform that marketers turn to for real-time marketing efforts during the Super Bowl, the shift in leadership and advertiser exodus over the last year has left its place in this year’s Big Game a question: Will its importance continue?
Digiday+ Research: Agencies’ clients more likely to invest in CTV over traditional TV
More than two-thirds of agencies said clients spend at least a little on TV marketing, Digiday+ Research found. And they're more likely to spend on CTV than traditional TV.
SponsoredAdvertising predictions that will shake up the media industry in 2023
Chris Kelly, CEO, Upwave Like many people, marketers and advertisers were ready to see 2022 come to a close. A year that started off promising was assailed by inflation, layoffs and the disastrous effects of RSV, the flu and additional COVID strains. Still, despite an uncertain outlook for 2023, there are plenty of reasons for […]
How the layoffs at 100 Thieves underscore esports’ creator-executive leadership problems
Esports organizations have long been notorious for elevating professional gamers to more business-focused senior executive roles — and for suffering scandals as a result.
WTF is the global privacy control?
Although Do Not Track failed as an effort to make it easier for people to opt out of being tracked and targeted online, its spirit lives on in the Global Privacy Control.