At the Digiday Agency Summit in New Orleans this week, executives from a variety of agencies such as Razorfish, Havas, CP+B and Digitas gathered to discuss some of the most pressing challenges that they face today. Nearly four years since WPP chief Martin Sorrell called the agency talent situation “criminal,” attracting and retaining talent still remains one of the agency world’s biggest headaches.
We spoke with five executives on how agencies can market themselves and the advertising industry at large. We then made them make elevator pitches, and talk about what makes the industry a cool place to work in.
Here’s a look at what CP+B chief digital officer Ivan Perez-Armandariz, svp at Social@Ogilvy Kathy Baird, Havas global chief talent officer Patti Clifford, TWBA/Chiat/Day Los Angeles director of digital strategy and social Rohit Thawani and vp of digital at Publicis Toronto Alister Adams said, in this video.
Homepage image via Shutterstock
More in Marketing
The anatomy of an agency chief client officer
Several major agencies have moved to appoint chief client officers to their top cohorts lately.
How marketers rank this year’s generative AI image, video tools
Digiday’s 2025 agency generative AI report card explores the winners and losers of the generative AI landscape.
In memoriam: Brands we lost in 2025
Digiday Media staff rounded up some of the most notable brand names we lost in 2025, like Joann and Rite Aid.