for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
At the Digiday Agency Summit in New Orleans this week, executives from a variety of agencies such as Razorfish, Havas, CP+B and Digitas gathered to discuss some of the most pressing challenges that they face today. Nearly four years since WPP chief Martin Sorrell called the agency talent situation “criminal,” attracting and retaining talent still remains one of the agency world’s biggest headaches.
We spoke with five executives on how agencies can market themselves and the advertising industry at large. We then made them make elevator pitches, and talk about what makes the industry a cool place to work in.
Here’s a look at what CP+B chief digital officer Ivan Perez-Armandariz, svp at Social@Ogilvy Kathy Baird, Havas global chief talent officer Patti Clifford, TWBA/Chiat/Day Los Angeles director of digital strategy and social Rohit Thawani and vp of digital at Publicis Toronto Alister Adams said, in this video.
Homepage image via Shutterstock
More in Marketing
YouTube is turning audio into an ad product — SiriusXM is selling it
The streaming giant has exclusively partnered with SiriusXM Media to sell YouTube’s “audio-first” inventory in the U.S.
Retailers offer fuel perks as consumers look for relief from $4 gas amid U.S.-Iran war
As gas prices climb, companies are rolling out limited-time fuel perks to attract cost-conscious shoppers, boost foot traffic and provide some relief at the pump.
NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada
The league is leveraging a successful TikTok operation to expand presence in Europe, recruit casual fans and pump up the value of its media rights.