At the Digiday Agency Summit in New Orleans this week, executives from a variety of agencies such as Razorfish, Havas, CP+B and Digitas gathered to discuss some of the most pressing challenges that they face today. Nearly four years since WPP chief Martin Sorrell called the agency talent situation “criminal,” attracting and retaining talent still remains one of the agency world’s biggest headaches.
We spoke with five executives on how agencies can market themselves and the advertising industry at large. We then made them make elevator pitches, and talk about what makes the industry a cool place to work in.
Here’s a look at what CP+B chief digital officer Ivan Perez-Armandariz, svp at Social@Ogilvy Kathy Baird, Havas global chief talent officer Patti Clifford, TWBA/Chiat/Day Los Angeles director of digital strategy and social Rohit Thawani and vp of digital at Publicis Toronto Alister Adams said, in this video.
Homepage image via Shutterstock
More in Marketing
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.
Future of Marketing Briefing: Why top creators are taking fewer brand deals
The biggest creators are cutting their brand rosters and asking more of the partners they keep.
‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the past
Revlon named musician and actress Teyana Taylor and country music star Megan Moroney as the faces of its “Revlon Be Unforgettable” campaign.