Connect with execs from Axios, The New York Times, Paramount and more.
At the Digiday Agency Summit in New Orleans this week, executives from a variety of agencies such as Razorfish, Havas, CP+B and Digitas gathered to discuss some of the most pressing challenges that they face today. Nearly four years since WPP chief Martin Sorrell called the agency talent situation “criminal,” attracting and retaining talent still remains one of the agency world’s biggest headaches.
We spoke with five executives on how agencies can market themselves and the advertising industry at large. We then made them make elevator pitches, and talk about what makes the industry a cool place to work in.
Here’s a look at what CP+B chief digital officer Ivan Perez-Armandariz, svp at Social@Ogilvy Kathy Baird, Havas global chief talent officer Patti Clifford, TWBA/Chiat/Day Los Angeles director of digital strategy and social Rohit Thawani and vp of digital at Publicis Toronto Alister Adams said, in this video.
Homepage image via Shutterstock
More in Marketing
To manage 300,000 creators, Unilever automates everything but the relationship
Unilever is using AI to vet creators and automate workflows as it scales a 300,000-creator network without handing over creative decisions.
Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?
With the World Cup at the midway point, ad spend estimates show the apparel rivals taking opposite tacks in their media approaches.
Platforms’ AI dilemma: scale without sameness
Using AI to create content risks a lot of it looking the same. But the platforms agree creativity will always come from humans.