Join us Sept. 14-18 in Miami to connect with top publishing leaders
At the Digiday Agency Summit in New Orleans this week, executives from a variety of agencies such as Razorfish, Havas, CP+B and Digitas gathered to discuss some of the most pressing challenges that they face today. Nearly four years since WPP chief Martin Sorrell called the agency talent situation “criminal,” attracting and retaining talent still remains one of the agency world’s biggest headaches.
We spoke with five executives on how agencies can market themselves and the advertising industry at large. We then made them make elevator pitches, and talk about what makes the industry a cool place to work in.
Here’s a look at what CP+B chief digital officer Ivan Perez-Armandariz, svp at Social@Ogilvy Kathy Baird, Havas global chief talent officer Patti Clifford, TWBA/Chiat/Day Los Angeles director of digital strategy and social Rohit Thawani and vp of digital at Publicis Toronto Alister Adams said, in this video.
Homepage image via Shutterstock
More in Marketing
S4 and Monks are trying to get ahead of rising AI token costs
Monks is considered a leader in AI marketing services, but “exploding” use of AI tokens poses difficult questions for execs focused on keeping costs down.
OpenAI is coming for SMB advertisers
The company is going after smaller advertisers. Its job listings prove it.
Zoom relies on creators to boost AI search results
As AI changes how brands are discovered, Zoom is leaning on creators and journalists to shape its reputation.