Social media plays a growing role in the majority of major brands’ marketing and communications strategies. That presents a big opportunity for agencies, too, as they help their clients figure out which platforms to invest resources in and why.
A recent survey conducted by media industry technology provider STRATA asked 80 of its agency clients which social networks they’re mostly likely to utilize in their clients’ campaigns. Unsurprisingly Facebook came out on top, but platforms such as Pinterest, Google+, and YouTube gained popularity during the third quarter of the year, according to the results.
Overall, the data suggest agencies are following consumer habits and spreading their efforts across a range of channels as opposed to just focusing on the big two: Facebook and Twitter.
Do these results tally with your experiences? We’d love to hear your thoughts in the comments, or you can email them to me at the address below.
The question posed to agencies was: “Which Social Media are you most likely to use in your clients’ campaigns?” Respondents could choose multiple answers.
|
platform
|
q2 2012 (%) |
Q3 2012 (%)
|
|
|---|---|---|---|
|
87.3
|
82.4
|
||
| YouTube |
36.6
|
41.9
|
|
|
38.0
|
36.5
|
||
| Google+ |
18.3
|
25.7
|
|
|
28.2
|
23
|
||
|
15.5
|
23
|
||
| None |
8.5
|
8.1
|
|
| Foursquare |
7.0
|
4.1
|
|
| Myspace |
1.4
|
1.4
|
|
| Digg |
0.0
|
0.0
|
|
| Other |
1.4
|
1.4
|
|
* Data from STRATA
More in Marketing
Manchester City uses Fortnite to expand its global audience
As Manchester City rolls out its own Fortnite experience, it will have to contend with the fact that this brand new world does not come with a pre-existing user base. To address this problem, the company plans to leverage its network of players and talent to spread the word across their social feeds.
How Chipotle’s fighting-game-focused esports strategy is paying off at Evo 2024
In 2024, Chipotle’s choice to court the relatively niche fighting game community appears to have paid off. According to a joint study by YouGov and the agency rEvolution, which helped develop Chipotle’s gaming strategy, U.S. esports fans between the ages of 18 and 44 reported a nearly 100% increase in their intent to purchase Chipotle following the brand’s esports campaign last year.
How Revolut’s creator strategy is benefitting from YouTube’s long-form swing
The challenger bank is prioritizing YouTube creators in bid to reach consumers.