Last chance to save on Digiday Publishing Summit passes is February 9
You may have seen Friday’s post “7 More Ridiculous Job Titles,” but one that isn’t on that list is the agency trendspotter.
Now, what on earth qualifies someone to be a trendspotter? I’m not sure. But one thing is certain: They like to coin dumb names for stuff to make it into a shareable, marketable, buzzwordy trend thing.
Take advertising and PR exec Marian Salzman who may or may not have coined the terms “metrosexual” and “wigger.” Agencies themselves like to invent personas with corny names. They’re most likely to blame for unfortunate non-words like “tradigital,” ‘phygital” and “SoLoMo.” Now there’s this gem from McCann: the “triathamom.” The term is used in reference to Marissa Mayer, Yahoo’s new CEO and expectant mother. McCann’s Laura Simpson describes the “triathamom”:
Today’s Triathamoms are finding more freedom to define the racecourse. By using all the tools at their disposal and by selecting the best strategies from the different domains of their lives, moms can follow their own philosophy and feel good about it.
So there you have it, everyone. Looks like 2013 could be the year of the triathamom.
More in Marketing
What Amazon’s proposed big-box store could mean for Walmart
Public documents published by the Village of Orland Park described a 225,000-square-foot Amazon store that would sell a range of products.
Future of Marketing Briefing: AI companies are staffing up for a reputation fight
AI has an image problem, which explains why the industry is suddenly investing so much energy in who gets to tell its story.
Albertsons is putting digital screens for ads in more than a third of its stores
The retail giant has seen enough success in its digital screen network to begin a rollout in 800 of its 2,200-plus stores in 2026.