It’s Wednesday, so congratulations. You’ve made it halfway through Advertising Week, which despite its name, is only four days long. As with any event that spans 26 venues and includes 200 panels and sessions, there is bound to be some emotional upheaval. Here are the five stages most Advertising Week attendees tend to go through.
Euphoria
It’s finally here. You’ve bought your $400 pass. You’re in New York City. You’ve got your lanyard and darn right, you’re wearing it to bed tonight. Ian Schafer, CEO of Deep Focus says he is there: “I love when there’s a legitimate reason to get senior clients to come to New York from all over the world,” he said. “Saves a lot and gives us invaluable face time. Not to be confused with FaceTime, which isn’t the same.”
So I’m drinking a coffee at work, and I just realized I’m celebrating Advertising Week AND #NationalCoffeeDay. This is truly a party. #AWXII
— Mike Norgard (@yur_friend_Mike) September 29, 2015
Anger
The euphoric state is not sustainable. Eventually, Times Square gets the best of you. You find yourself directing your anger toward all the things that are going wrong for you.
I planned on attending the #AWXII talk w/ Google on micro moment marketing, but the line was out the door & Wifi live stream is horrible. — Marty Swant (@martyswant) September 29, 2015
Carolyn: . The wifi in here:. #AWXII pic.twitter.com/sY15TErLya
— kim yarnell (@kim_yarnell) September 28, 2015
Bargaining
“I’ll go to your panel if you’ll go to mine.” This tactic commonly deployed during bargaining, where attendees try to make it all feel worthwhile. As one Advertising Week attendee and agency PR manager put it, “this is when I tell myself that I can go home if I just sit through one more panel and tweet about it the whole time.”
Disillusionment
The faster you go up, the faster you come down. The free Facebook cookies are making you gain weight and a diet of free Sour Patch kids and coffee sponsored by an ad-tech vendor isn’t very good for you. Plus, you realize that you might not be actually learning anything.
I’m at a seminar about content creation. I really hope the content they create is not as boring as this. #AdvertisingWeek — Danilda (@danestevez) September 28, 2015
Resignation
“I accept that I’ll be in NYC for four days and rarely leave Times Square. The upshot is that if I’m bored, I can swing by the TKTS booth and grab tickets for a musical,” said Tim Leake, senior vp of growth and innovation at RPA.
-
Gaming industry execs chime in on changing consumer habits and the the rise of AI in Q1 2023
The gaming industry's ascendance was checked in the first quarter of 2023, as brands and consumers decreased their spending in the sector in anticipation of a mounting recession.
-
Brand, agency execs speak out on Google’s latest cookie-killing plan and cookieless identifier challenges
During the Digiday Programmatic Marketing Summit, brand and agency executives weighed in on the present and future of the third-party cookie and cookieless identifiers.
-
Inside NHL’s content strategy ahead of the Stanley Cup Finals
The NHL is offering live and on demand content on YouTube and across social media platforms such as TikTok, Instagram and Twitter.
-
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
-
‘We need an ad exchange for identity’: Overheard at the Digiday Programmatic Marketing Summit
Brand and agency executives discussed the state of cookieless identifiers, ad tech firms attempting to become one-stop shops and the extent to which ads should and shouldn’t be personalized.
-
Five years in, the GDPR has had a double-edged impact on the ad market
When it launched in 2018 the GDPR was hailed as a privacy superhero of sorts. It set the rules for how companies handle personal data, making sure they couldn’t just grab it without someone’s permission.
