It’s Wednesday, so congratulations. You’ve made it halfway through Advertising Week, which despite its name, is only four days long. As with any event that spans 26 venues and includes 200 panels and sessions, there is bound to be some emotional upheaval. Here are the five stages most Advertising Week attendees tend to go through.
Euphoria
It’s finally here. You’ve bought your $400 pass. You’re in New York City. You’ve got your lanyard and darn right, you’re wearing it to bed tonight. Ian Schafer, CEO of Deep Focus says he is there: “I love when there’s a legitimate reason to get senior clients to come to New York from all over the world,” he said. “Saves a lot and gives us invaluable face time. Not to be confused with FaceTime, which isn’t the same.”
So I’m drinking a coffee at work, and I just realized I’m celebrating Advertising Week AND #NationalCoffeeDay. This is truly a party. #AWXII
— Mike Norgard (@yur_friend_Mike) September 29, 2015
Anger
The euphoric state is not sustainable. Eventually, Times Square gets the best of you. You find yourself directing your anger toward all the things that are going wrong for you.
I planned on attending the #AWXII talk w/ Google on micro moment marketing, but the line was out the door & Wifi live stream is horrible. — Marty Swant (@martyswant) September 29, 2015
Carolyn: . The wifi in here:. #AWXII pic.twitter.com/sY15TErLya
— kim yarnell (@kim_yarnell) September 28, 2015
Bargaining
“I’ll go to your panel if you’ll go to mine.” This tactic commonly deployed during bargaining, where attendees try to make it all feel worthwhile. As one Advertising Week attendee and agency PR manager put it, “this is when I tell myself that I can go home if I just sit through one more panel and tweet about it the whole time.”
Disillusionment
The faster you go up, the faster you come down. The free Facebook cookies are making you gain weight and a diet of free Sour Patch kids and coffee sponsored by an ad-tech vendor isn’t very good for you. Plus, you realize that you might not be actually learning anything.
I’m at a seminar about content creation. I really hope the content they create is not as boring as this. #AdvertisingWeek — Danilda (@danestevez) September 28, 2015
Resignation
“I accept that I’ll be in NYC for four days and rarely leave Times Square. The upshot is that if I’m bored, I can swing by the TKTS booth and grab tickets for a musical,” said Tim Leake, senior vp of growth and innovation at RPA.
-
State Farm to skip out on a Super Bowl ad this year, going all in on TikTok instead
With a $7 million price tag, State Farm is skipping out on a traditional Super Bowl spot in favor of a TikTok campaign this year.
-
Brands stay silent on Tyre Nichols killing as marketers signal it as an industry backslide
Compared to the things that were said and acted upon during the murder of George Floyd and the protests that took place three years ago, many brands have been relatively quiet around Tyre Nichols.
-
Giant Spoon picks the Super Bowl to test ChatGPT’s marketing chops
As ChatGPT and AI rise in popularity, one marketing agency has chosen the Super Bowl to try out the technology's creative capabilities.
-
SponsoredAdvertising predictions that will shake up the media industry in 2023
Chris Kelly, CEO, Upwave Like many people, marketers and advertisers were ready to see 2022 come to a close. A year that started off promising was assailed by inflation, layoffs and the disastrous effects of RSV, the flu and additional COVID strains. Still, despite an uncertain outlook for 2023, there are plenty of reasons for […]
-
How the layoffs at 100 Thieves underscore esports’ creator-executive leadership problems
Esports organizations have long been notorious for elevating professional gamers to more business-focused senior executive roles — and for suffering scandals as a result.
-
Hyatt, Lacrosse Unlimited, Lulu’s tap college athletes’ authenticity to target Gen Z
Hyatt, Lacrosse Unlimited and Lulu's are among brands highlighting partnerships with college athletes in an effort to reach new consumers, particularly those in the Gen Z cohort.
