Nothing is manlier than a mustache, just ask DDB New York’s senior art director Matt Knapp and senior copywriter John Downing, the men behind Man Art.
Man Art is their line of prints and, now, mugs for sale that showcases iconic facial hair styles like the Hulk Hogan’s horseshoe mustache and the Tom Selleck stache. Knapp and Downing took time to talk mustaches.
How did you guys come up with the idea for Man Art?
Matt: So often in advertising, your ideas are at the mercy of factors beyond your control. We wanted to come up with something that scratched our “creative itch” but at the same time gave us some experience (albeit on a small scale) of running our own business. Mustache prints just seemed like a good place to start. Minimalist art combined with a novelty that just doesn’t seem to get old.
Do you think mustaches are a wardrobe essential for men at creative agencies?
John: I hope that never becomes the case. While a strong stache is an invaluable asset, a mandatory stache is going to see a lot of innocent people added to the national sex offenders registry.
What is your favorite print that you guys have for sale?
Matt: Selleck. It sells the most.
For Movember, what facial hair style are you going for?
John: Matt had a pretty amazing handlebar.
Matt: Yeah, but it wasn’t for Movember. I grew it in case I had to do any post-Sandy looting. People actually avoided me in the street, so I’m sure they would have handed over their non-perishables if it came to it.
John: Unfortunately for me, Movember is simply an annual reminder of how little I gained from puberty.
The open programmatic market is in a tough spot
There’s a ballooning number of publisher-initiated programmatic auctions being pushed through a shrinking ad tech pipe.
Governments around the world are changing their policies to support esports
Governments' interest in esports is encouraging, but despite this groundswell of policy-level support, not all countries are equally enthusiastic about the space.
Can Snap make it as an AR company?
The real question Snap faces is whether adding AR elements to its platform will help it continue growing in the face of competition and uncertainty.
SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
How NFTs could evolve for brands — now that marketers know what they actually are
NFTs are finally growing out of crypto novelty into next-gen loyalty tools. Tyler Moebius, founder and CEO of SmartMedia Technologies, explains where else they can go.
Why digital clutter is driving brands to rethink the value of newspapers advertising
GE, Equinox, Take 5 Oil and agency TBWA New York are among those investing in newspaper ads to generate social media buzz in an ever-more cluttered digital environment.