Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Absolut Vodka is taking a break from the bar to get into the art dealing business.
Absolut Art, an online retail platform for small-batch original edition artworks by global artists created for Absolut, will launch in the U.S. on October 5. Collectors can shop for pieces, which cost between $130 to $10,000, with $20 shipping and free returns. The pieces, pre-framed, ship in an Absolut-branded box within 48 hours. The marketplace launched in Europe last year.
To read the rest of this story, please visit Glossy.
More in Marketing
Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals
Walmart Connect is using lift studies to prove ad performance directly to brands ahead of the holidays, signaling a tighter race with Amazon.
Target’s holiday push stresses affordability, exclusives and an AI assistant
Target is also rolling out an AI-powered assistant called Ask Target on Target.com and the Target app.
Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage
Indie agencies say DSP giants block direct seats and fee relief despite spend commitments.