Absolut is launching an online art marketplace

Absolut Vodka is taking a break from the bar to get into the art dealing business.

Absolut Art, an online retail platform for small-batch original edition artworks by global artists created for Absolut, will launch in the U.S. on October 5. Collectors can shop for pieces, which cost between $130 to $10,000, with $20 shipping and free returns. The pieces, pre-framed, ship in an Absolut-branded box within 48 hours. The marketplace launched in Europe last year.

To read the rest of this story, please visit Glossy.

More in Marketing

Fenty Beauty launches WhatsApp AI advisor as messaging becomes beauty’s next commerce channel

The experience allows users to chat directly with the brand in Whatsapp to get product recommendations, tutorials and reviews.

‘Predictability has become a luxury’: As the Iran war drags on, ad markets are starting to sweat

Whatever hope remained that this would be a short war is fading. And with it, the assumption that the economic damage would be too.

Walmart-Vizio’s CTV measurement faces incrementality hurdle

Walmart’s Vizio deal promises closed-loop CTV measurement, but brands are waiting for data clean rooms and proof of incrementality.