for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Absolut Vodka is taking a break from the bar to get into the art dealing business.
Absolut Art, an online retail platform for small-batch original edition artworks by global artists created for Absolut, will launch in the U.S. on October 5. Collectors can shop for pieces, which cost between $130 to $10,000, with $20 shipping and free returns. The pieces, pre-framed, ship in an Absolut-branded box within 48 hours. The marketplace launched in Europe last year.
To read the rest of this story, please visit Glossy.
More in Marketing
Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption
Research shows that while marketers see AI’s benefits, trust and complexity issues are barriers to widespread adoption.
David’s Bridal invests in its creator strategy as part of its post-bankruptcy comeback
David’s Bridal is investing more heavily in creators as part of a broader push to modernize the business.
Why Mondelez is hiring a global lead to solve for AI-driven shopping bots
Agentic commerce has moved from hype to reality, prompting Mondelez to hire a global lead focused on the shift.