Absolut Vodka is taking a break from the bar to get into the art dealing business.
Absolut Art, an online retail platform for small-batch original edition artworks by global artists created for Absolut, will launch in the U.S. on October 5. Collectors can shop for pieces, which cost between $130 to $10,000, with $20 shipping and free returns. The pieces, pre-framed, ship in an Absolut-branded box within 48 hours. The marketplace launched in Europe last year.
To read the rest of this story, please visit Glossy.
More in Marketing
Marketing in limbo: the long shadow of TikTok’s turbulence
When TikTok stumbled, marketers scrambled.
ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space
In the fast-growing channel that is retail media, marketers are prioritizing incrementality over ROAS to justify ad spend.
WTF are AI agents?
Despite so much use of the A-word, it’s still early for AI agent adoption, meaning marketers should ask what agents are for, how they’re made, what they do, what they might do — and what they can’t do — including potential reputational risks.