ABC Family changes its name to Freeform, mockery ensues

The network reportedly considered 3,000 names, including “XYZ” or the simpler “ABCF,” yet it settled on Freeform. According to its president Tom Ascheim, the new name “evokes the spirit and adventure of our audience,” which is apparently a new demographic it has dubbed becomers.

Becomers — try typing it without rolling your eyes — is a term for a group of people that are between 14 and 34, squashed squarely between the millennial and Generation Z perimeters.

“The most important question that young people ask themselves as they’re going from high school to their thirties is, ‘Who am I becoming?’ So we call the life stage ‘becoming’ and the people going through it Becomers,” he explained in April.

One thing we know this target demo has already “become?” Jokesters. Shortly after ABC Family shed its dusty old title, people quickly mocked the stupid new name.

Here are some of the best:

Leaked alternate ABC Family rebrand options: Kinda #NSFW #SquadGoals It’ll Be On Netflix In 6 Months

— Cory Barker (@corybarker) October 6, 2015

I’m surprised ABC Family renamed itself Freeform instead of pandering more to millennials by just naming the network #AllDayBreakfast. — Andy Dehnart (@realityblurred) October 6, 2015

Can’t wait for MTV to one-up ABC Family’s #Freeform with its new network name: ¯\_(ツ)_/¯

— Tim Baysinger (@tim_bays) October 6, 2015

‘oh just watching my favorite shows on freeform’ ‘on what?’ ‘freeform’ ‘what’ ‘freeform’ ‘what’ ‘freeform’ etc. etc pic.twitter.com/QKEFZ4uDGT — doctor pilot (@pilotbacon) October 6, 2015

Here you go, @ABCFamily. I decided to #Freeform with you as requested. pic.twitter.com/jPrJxxjdVD

— Myles McNutt (@Memles) October 6, 2015

ABC Family officially morphs into Freeform (FreeForm? #Freeform?) on Jan. 1, 2016.

Images via YouTube/Screenshot.