Join us in NYC this Thursday, July 23 from 5-8 p.m.
Brands always talk about being real time, but usually it’s just talk.
Some big brands, however, actually put their money where their mouth is and acted swiftly in response to last night’s Super Bowl blackout. With millions of people watching the big game and taking to social media to talk about it, it seems like it should be a no brainer to chime in and make light of the momentary blackout during one of the most watched television events.
Here are six examples of brands who were able to be agile and fast in responding to the Super Bowl blackout.
Tide
We can’t get your #blackout, but we can get your stains out. #SuperBowl#TidePowertwitter.com/tide/status/29…
— Tide (@tide) February 4, 2013
Volkswagen
Lost power during the Big Game… Don’t worry, #GetHappy: vwoa.us/VDSvjj
— Volkswagen USA (@VW) February 4, 2013
Jim Beam
FYI – This #superbowl blackout is sponsored by #JimBeam Black. twitter.com/jimbeamofficia…
— Jim Beam (@jimbeamofficial) February 4, 2013
Oreo
Power out? No problem. twitter.com/Oreo/status/29…
— Oreo Cookie (@Oreo) February 4, 2013
Nike Football
Jacoby Jones: Lights Out Speed. twitter.com/usnikefootball…
— Nike Football (@usnikefootball) February 4, 2013
Audi
Sending some LEDs to the @mbusa Superdome right now…
— Audi (@Audi) February 4, 2013
Image via Shutterstock
More in Marketing
Five things the World Cup taught marketers about creators
The World Cup has wrapped, which means it’s time for the obligatory marketing takeaways piece.
Walmart reveals soccer fans’ World Cup shopping habits
New data is from Walmart is showing that consumer shopping habits shifted during the 2026 World Cup.
Future of Marketing Briefing: What World Cup breakout stars Haaland and Zlatan can teach marketers about sports stardom
This year’s soccer darlings confirm the emergence of a new kind of sporting celebrity in direct conversation with fandom and social media.