Three seats left to attend the Digiday Media Buying Summit:

Join us Oct. 15-17 in Phoenix to connect with top media buyers

SECURE YOUR SEAT

6 Brands That Moved Fast During Super Bowl Blackout

Brands always talk about being real time, but usually it’s just talk.

Some big brands, however, actually put their money where their mouth is and acted swiftly in response to last night’s Super Bowl blackout. With millions of people watching the big game and taking to social media to talk about it, it seems like it should be a no brainer to chime in and make light of the momentary blackout during one of the most watched television events.

Here are six examples of brands who were able to be agile and fast in responding to the Super Bowl blackout.

Tide

 

Volkswagen


Jim Beam

Oreo

Nike Football

Audi

 

Image via Shutterstock

More in Marketing

Why advertisers are quietly returning to news-driven media channels

The era of avoiding controversy is over. Brands are returning to politicized platforms and news content, armed with better tech, tighter budgets, and a new understanding of what brand safety really means.

Advertising Week Briefing: Amazon is primed to take over the ad industry

Amazon’s ad dominance grows as its DSP swallows more of the open web.

How FanDuel’s Amazon Prime NBA sponsorship extends beyond the court logo

Fanduel is the first sponsor of Amazon Prime’s NBA coverage. Its innovative approach could set the pace for future partnerships.