Save 50% on a 3-month Digiday+ membership. Ends Dec 12.
Brands always talk about being real time, but usually it’s just talk.
Some big brands, however, actually put their money where their mouth is and acted swiftly in response to last night’s Super Bowl blackout. With millions of people watching the big game and taking to social media to talk about it, it seems like it should be a no brainer to chime in and make light of the momentary blackout during one of the most watched television events.
Here are six examples of brands who were able to be agile and fast in responding to the Super Bowl blackout.
Tide
We can’t get your #blackout, but we can get your stains out. #SuperBowl#TidePowertwitter.com/tide/status/29…
— Tide (@tide) February 4, 2013
Volkswagen
Lost power during the Big Game… Don’t worry, #GetHappy: vwoa.us/VDSvjj
— Volkswagen USA (@VW) February 4, 2013
Jim Beam
FYI – This #superbowl blackout is sponsored by #JimBeam Black. twitter.com/jimbeamofficia…
— Jim Beam (@jimbeamofficial) February 4, 2013
Oreo
Power out? No problem. twitter.com/Oreo/status/29…
— Oreo Cookie (@Oreo) February 4, 2013
Nike Football
Jacoby Jones: Lights Out Speed. twitter.com/usnikefootball…
— Nike Football (@usnikefootball) February 4, 2013
Audi
Sending some LEDs to the @mbusa Superdome right now…
— Audi (@Audi) February 4, 2013
Image via Shutterstock
More in Marketing
Agencies push curation upstream, reclaiming control of the programmatic bidstream
Curation spent much of this year in a fog, loosely defined and inconsistently applied. Agencies say they plan to tighten the screws in 2026.
‘A trader won’t need to leave our platform’: PMG builds its own CTV buying platform
The platform, called Alli Buyer Cloud, sits inside PMG’s broader operating system Alli. It’s currently in alpha testing with three clients.
Why 2026 could be Snap’s biggest year yet – according to one exec
Snap’s senior director of product marketing, Abby Laursen talked to Digiday about its campaign automation plans for 2026.