Brands always talk about being real time, but usually it’s just talk.
Some big brands, however, actually put their money where their mouth is and acted swiftly in response to last night’s Super Bowl blackout. With millions of people watching the big game and taking to social media to talk about it, it seems like it should be a no brainer to chime in and make light of the momentary blackout during one of the most watched television events.
Here are six examples of brands who were able to be agile and fast in responding to the Super Bowl blackout.
Tide
We can’t get your #blackout, but we can get your stains out. #SuperBowl#TidePowertwitter.com/tide/status/29…
— Tide (@tide) February 4, 2013
Volkswagen
Lost power during the Big Game… Don’t worry, #GetHappy: vwoa.us/VDSvjj
— Volkswagen USA (@VW) February 4, 2013
Jim Beam
FYI – This #superbowl blackout is sponsored by #JimBeam Black. twitter.com/jimbeamofficia…
— Jim Beam (@jimbeamofficial) February 4, 2013
Oreo
Power out? No problem. twitter.com/Oreo/status/29…
— Oreo Cookie (@Oreo) February 4, 2013
Nike Football
Jacoby Jones: Lights Out Speed. twitter.com/usnikefootball…
— Nike Football (@usnikefootball) February 4, 2013
Audi
Sending some LEDs to the @mbusa Superdome right now…
— Audi (@Audi) February 4, 2013
Image via Shutterstock
More in Marketing
How the Chicago Bulls retooled their sponsorship business to meet CMO data demands
As sports sponsorship spending rises, CMOs are looking for hard evidence to justify their deals. Teams and franchise owners are responding, but there’s competition.
‘There’s two ways to build these platforms’: OpenAI’s ads boss David Dugan on going the other way
Inside OpenAI’s ad playbook: move fast, share the build, defer the hard questions.
OpenAI ads boss David Dugan on third-party measurement: ‘it’s a natural step’
Since OpenAI refuses to share chat data, as it goes against its principles, external proof may be the only way to win advertiser trust.