LAST CHANCE:

Seven passes left to attend the Digiday Publishing Summit

SECURE YOUR SEAT

6 Brands That Moved Fast During Super Bowl Blackout

Brands always talk about being real time, but usually it’s just talk.

Some big brands, however, actually put their money where their mouth is and acted swiftly in response to last night’s Super Bowl blackout. With millions of people watching the big game and taking to social media to talk about it, it seems like it should be a no brainer to chime in and make light of the momentary blackout during one of the most watched television events.

Here are six examples of brands who were able to be agile and fast in responding to the Super Bowl blackout.

Tide

 

Volkswagen


Jim Beam

Oreo

Nike Football

Audi

 

Image via Shutterstock

More in Marketing

With a new partnership, Vegamour is betting on LinkedIn as the next big social platform

On Thursday, Vegamour announced Innocos founder Iryna Kremin as its first “chief LinkedIn officer.”

Digiday’s definitive list for what’s in and out after Google’s antitrust search remedies ruling

Earlier this week, Judge Amit Mehta issued his long-awaited remedies ruling in the Department of Justice’s search antitrust case against Google, stopping short of a forced sale of key assets, such as Android and Chrome.

On Amazon, the ‘Made in USA’ boom fizzles as price wins out

New data from Momentum Commerce, a retail consultancy, shows that searches for “Made in America” products have collapsed since the spring.