Lock in a year of Digiday+ for 35% less. Ends May 29.
Brands always talk about being real time, but usually it’s just talk.
Some big brands, however, actually put their money where their mouth is and acted swiftly in response to last night’s Super Bowl blackout. With millions of people watching the big game and taking to social media to talk about it, it seems like it should be a no brainer to chime in and make light of the momentary blackout during one of the most watched television events.
Here are six examples of brands who were able to be agile and fast in responding to the Super Bowl blackout.
Tide
We can’t get your #blackout, but we can get your stains out. #SuperBowl#TidePowertwitter.com/tide/status/29…
— Tide (@tide) February 4, 2013
Volkswagen
Lost power during the Big Game… Don’t worry, #GetHappy: vwoa.us/VDSvjj
— Volkswagen USA (@VW) February 4, 2013
Jim Beam
FYI – This #superbowl blackout is sponsored by #JimBeam Black. twitter.com/jimbeamofficia…
— Jim Beam (@jimbeamofficial) February 4, 2013
Oreo
Power out? No problem. twitter.com/Oreo/status/29…
— Oreo Cookie (@Oreo) February 4, 2013
Nike Football
Jacoby Jones: Lights Out Speed. twitter.com/usnikefootball…
— Nike Football (@usnikefootball) February 4, 2013
Audi
Sending some LEDs to the @mbusa Superdome right now…
— Audi (@Audi) February 4, 2013
Image via Shutterstock
More in Marketing
Pitch deck: X leans on AI and performance in a bid to win ad dollars
For the past few years, X emphasized brand safety capabilities to reassure advertisers. This latest deck is all about the new AI era of X.
Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers
For advertisers like Chivas Regal, Maker’s Mark and Jameson sports is now the keystone of efforts to recruit younger drinkers and renew brand profiles.
CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign
CeraVe found that the NBA and Carmelo Anthony could give it access to a very diverse, engaged and Gen Z fandom.