Place your right hand on the closest inspirational marketing book you can find, raise your left, and solemnly swear that in 2015, you will stick to the following resolutions.
I will not dogpile on a hashtag before spending at least 60 seconds figuring out what it’s about.
In September, after Baltimore Ravens’ Ray Rice was terminated from the NFL team after video surfaced of him punching his then-fiancee Janay Palmer, a movement with the hashtag #WhyIStayed took Twitter by storm, with women sharing their experiences with abusive relationships. DiGiornio, normally a paragon of perfect brand social behavior, messed up badly by not checking what the hashtag was actually about.
I will not pretend to know what “perfection” looks like.
You can’t expect better from Victoria’s Secret, but the lingerie company that idolizes only one type of body put its foot in its mouth this year where it launched a campaign featuring three gorgeous models and the words “The perfect ‘body.’” The ad was promoting the brand’s new “Body” line of lingerie, but that didn’t matter. A petition by customers called VS to change the copy.
I will not reference Hitler, the Holocaust or the Nazis. Ever.
It wasn’t a good year for retailers like Walmart, Amazon, Sears or Zara, all of which were under fire for assorted crimes — including selling pajamas that looked like concentration-camp uniforms, an image from Dachau’s main gate as a home decor item, and more.
For that matter, I’ll just stay away from political/world events.
That includes Syria, ISIS, ebola, Ferguson and gun control.
I will think twice about soliciting user-generated content.
McDonald’s got a lesson in this with its #McD stories campaign, but that didn’t stop the New York Police Department from beginning a grassroots social campaign inviting people to share pictures with a member of the department, with the hashtag #myNYPD. Some serious hashtag-abuse ensued.
Gaming and esports influencers and executives dish on their most dreaded video game bosses
As shown by the success of Elden Ring this year, challenging, narrative-based titles are still the ideal for many core gamers. Digiday reached out to 15 prominent executives and influencers in the gaming and esports industry to ask about their most dreaded video game boss — and why.
In bid to become an always-on advertiser, Shell turns to dynamic creative tech
Shell has been testing a way to automate the creation of online ads. Do this well, went the thinking, and it gets a lot easier (and affordable) for Shell’s ads to run consistently throughout the year.
‘Frozen slices of Americana’: Pabst Blue Ribbon goes experiential with branded motel rooms
With this experiential effort, PBR is looking to tap into what people think of when they think of the brand -- that it's "classic, traditional, Americana."
SponsoredHow brands are activating Gen Z and millennial TikTok audiences
Roland Hamilton, senior vice president of global licensing, Trusted Media Brands Although TikTok is widely considered a Gen Z platform, the video-sharing app also boasts a high number of millennial users. With more than 100 million active users in the U.S. alone, 32% of TikTok’s global audience is between the ages of 25–34. This large […]
Why DTC brand Sugarwish is dialing down its social media advertising strategy
As social media advertising becomes increasingly expensive and harder to track, personalized gift company Sugarwish is rethinking its social strategy and reducing efforts there.
The demand for cookieless targeting is fueling ‘SPO 2.0’
Havas Media Group and PubMatic ink partnership, as buyers eye reduced ad tech taxes.