With Instagram introducing ads within the year, it’s time to get used to the idea of seeing more branded Instagram content. But if brands continue to create fun, compelling Instagram images, that may not be such a bad thing.
We’ve shown you some of the good branded Instagram posts, and some of the bad. This time, here’s more of the good. Check out these five Instagram videos that show some brands do understand the medium.
Starbucks
Starbucks is showing it’s ontop of its apps. The coffee brand used the new, popular app PicPlayPost that lets users combine photos and videos on Instagram into a single post.
Topshop
Rather than just showing a continuous clip of a London Fashion Week runway, Topshop added some edge with quick stop-motion-style cuts.
Toyota
When brands try to cash in on hashtags and social trends it can be annoying at best, pathetic at worst. But Toyota managed to do a decent job of using the popular “throwback Thursday” Instagram hashtag, #tbt, to accompany some retro images of their cars. Bonus points for using #tbt for a video post instead of the usual #tbt photo posts.
Puma
Cool mixture of animation and stop motion.
Walmart
The hands-down winner for featuring one of the real people behind the Walmart brand – who just happens to be the cutest, li’l old lady. It is unclear that she even knows what Instagram is, but it’s still a fun way to introduce Walmart’s presence on Instagram. Let’s just hope for her sake that she’s not pro-union.
More in Marketing
Hyve Group buys the Possible conference, and will add a meeting element to it in the future
Hyve Group, which owns such events as ShopTalk and FinTech Meetup, has agreed to purchase Beyond Ordinary Events, the organizing body behind Possible.
Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’
The video platform is a crucial part of paid social plans this summer, say advertisers and agency execs.
Where Kamala Harris and Donald Trump stand on big tech issues
The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.