5 More Cool Brand Instagram Videos

With Instagram introducing ads within the year, it’s time to get used to the idea of seeing more branded Instagram content. But if brands continue to create fun, compelling Instagram images, that may not be such a bad thing.

We’ve shown you some of the good branded Instagram posts, and some of the bad. This time, here’s more of the good. Check out these five Instagram videos that show some brands do understand the medium.


Starbucks is showing it’s ontop of its apps. The coffee brand used the new, popular app PicPlayPost that lets users combine photos and videos on Instagram into a single post.


Rather than just showing a continuous clip of a London Fashion Week runway, Topshop added some edge with quick stop-motion-style cuts.


When brands try to cash in on hashtags and social trends it can be annoying at best, pathetic at worst. But Toyota managed to do a decent job of using the popular “throwback Thursday” Instagram hashtag, #tbt, to accompany some retro images of their cars. Bonus points for using #tbt for a video post instead of the usual #tbt photo posts.


Cool mixture of animation and stop motion.


The hands-down winner for featuring one of the real people behind the Walmart brand – who just happens to be the cutest, li’l old lady. It is unclear that she even knows what Instagram is, but it’s still a fun way to introduce Walmart’s presence on Instagram. Let’s just hope for her sake that she’s not pro-union.


More in Marketing

Inside X’s latest, desperate attempt to beguile advertisers

If X has its way, 2024 will be the year it hits the long, twisted trail back to advertiser land, according to the platform’s pitch deck.

How Amazon Prime’s ‘Fallout’ series highlights the power of post-apocalyptic video game IP

To some extent, the mainstream success of the “Fallout” series is a reflection of the massive scale of the Amazon Prime machine. But the consensus among viewers and critics is that it’s a damn good show, too.

Why the New York Times is forging connections with gamers as it diversifies its audience

The New York Times is not becoming a gaming company. But as it continues to diversify its editorial offerings for the digital era, the Times has embraced puzzle gamers as one of its core captive audiences, and it is taking ample advantage of its advantageous positioning in the space in 2024.