With Instagram introducing ads within the year, it’s time to get used to the idea of seeing more branded Instagram content. But if brands continue to create fun, compelling Instagram images, that may not be such a bad thing.

We’ve shown you some of the good branded Instagram posts, and some of the bad. This time, here’s more of the good. Check out these five Instagram videos that show some brands do understand the medium.

Starbucks

Starbucks is showing it’s ontop of its apps. The coffee brand used the new, popular app PicPlayPost that lets users combine photos and videos on Instagram into a single post.

Topshop

Rather than just showing a continuous clip of a London Fashion Week runway, Topshop added some edge with quick stop-motion-style cuts.

Toyota

When brands try to cash in on hashtags and social trends it can be annoying at best, pathetic at worst. But Toyota managed to do a decent job of using the popular “throwback Thursday” Instagram hashtag, #tbt, to accompany some retro images of their cars. Bonus points for using #tbt for a video post instead of the usual #tbt photo posts.

Puma

Cool mixture of animation and stop motion.

Walmart

The hands-down winner for featuring one of the real people behind the Walmart brand – who just happens to be the cutest, li’l old lady. It is unclear that she even knows what Instagram is, but it’s still a fun way to introduce Walmart’s presence on Instagram. Let’s just hope for her sake that she’s not pro-union.

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