5 Gen-Z influencers you need to know
The Jenners and Hadids aren’t the only Gen-Zers impacting fashion and beauty. The power of pint-sized influencers continues to rise, as the line between social media and e-commerce blurs. Though unknown by almost everyone over 24 years old, these YouTube and Instagram stars have already garnered attention from brands, making up to $6,000 a day in sponsorships. Here’s who you need to know.
YouTube followers: 2 million
Years on YouTube: 6
Located in: Austin, TX
Choice formats: Before-and-after transformations, vlogs and hauls. “I also throw in the occasional dance video or ‘trying something new for a day’ experiment format.”
On the evolution of influencer world: “It’s become a more genuine space. It used to be about making your life seem as perfect as possible. Now there’s an emphasis on being relatable.”
YouTube followers: 855,000
Located in: California
Audience: “Little fashionistas”
Uses of “awesome” in one 15-minute call: 11
Own product line: Frilliance, made up of makeup and makeup tools for “teen-prone” skin
Key to success: “You have to stay focused, and if you’re not having fun with what you’re doing, you have to adjust. I love shopping and makeup. Those things make me happy, so that’s the path I’m following.”
Years on YouTube: 2
YouTube followers: 7.6 million
Located in: Los Angeles, CA
Uses of “fuck” in recent 18-minute video: 34
Video content: Started with DIY tutorials, but now posts videos like” Turning Jojo Siwa into me” and “24 hours without a phone”
Own product line: High Key, a fashion line sold exclusively on the Dote app
Worth: Reportedly $2.5 million, making $6,000 a day from video sponsorships
Followers across YouTube and Instagram: 4.5 million
Located in: Laguna Beach, CA (originally from Oregon)
Budding reality star: Starred in a Snapchat docu-series in late 2018 called “Endless Summer,” which was produced by “Keeping Up With the Kardashians” producer Bunim-Murray Productions and recently renewed for a second season
Influencer backlash: Does not want to be described as an influencer, preferring “creator,” according to her press rep.
Product line: Jewelry engraved with words like “worth,” created with #LuvGems, a company backing fashion lines by YouTube Stars
Brand sponsors: Billabong, Victoria’s Secret, Tresemme, Sephora
Followers across YouTube and Instagram: 4.1 million
Located in: Los Angeles
Instagram bio: Ephesians 4:2
YouTube videos dedicated to Coachella 2019: 3
Haters: First Google search results for her name include compilation videos titled “Teala Dunn lying about her hair for 2 minutes straight” and “Teala Dunn being rude for 3 minutes straight”
Collaborations: Launched a line of sunglasses with influencer brand NEM Fashion in September
Brand sponsors: Revolve, Mavlash Extensions, Benefit, Beauty Blender, Garnier
Trips since January: The Maldives, Hawaii, New York, Las Vegas, Miami
Cause: PETA; in April, she teamed with the organization on a video encouraging teens to opt out of dissecting animals in school
Influencers are creating million-dollar incomes selling their expertise via online courses
In the pandemic, elite schools have created online offerings. But they face a new challenge in the form of influencer cohort courses — which are selling like hot cakes.
‘Pretty dramatic shifts’: 1-800 Contacts CMO on the changing media landscape amid privacy changes and a return of normalcy
Now that shops are opening back up and people are getting closer to a return to normalcy post-vaccination, those early “winners” are seeking to retain the customers they gained over the last year.
‘Return of travel depends on their success’: How marketers are promoting tourism as Covid vaccination ramps up
As more people become vaccinated from the Covid-19 pandemic, marketers look to a return to travel domestically and internationally/
SponsoredHow The Company Store is reimagining customer experiences for pandemic-era growth
Throughout the pandemic, some retail categories have been inherently successful. Home furnishings and décor are among them; with consumers spending so much more time at home, updates and renovations flourished. Criteo data from the first half of 2020 showed sales for items like outdoor furniture sets up 434% year over year, with other home items […]
Archery brand goes on first-party data expedition, but Google scores, too
Hunting and target shooting bow maker Pure Archery Group has gleaned first-party data through pandemic store pickups and influencer tie-ins.
‘An early red flag’: Mobile ad industry grapples with early uncertainties from Apple’s tracking crackdown
It’s been a week since iOS users started receiving notifications that they could turn off cross-app tracking and unsurprisingly it’s difficult to draw any meaningful conclusions so far.