5 Cool Brand Instagram Videos
As with every shiny new digital object, brands have been quick to jump on Instagram video, which was released just last month.
Instagram video’s 15-second time limit is more than double Vine’s, and its color filters give brands a bit more flexibility to get creative with their video content. Check out these five neat Instagram videos from brands.
Taco Bell has two other videos up so far, but this pyrotechnic stunt video is definitely the best one. Don’t try this at home, kids.
Topshop is another fashion brand that stays on top of digital. It has over 1.5 million followers on Instagram. Check out this cool stop-motion style video.
Dogfish Head Beer
Dogfish Head isn’t a stranger to doing cool things with moving images. In 2011, early to the GIF trend, the beer brand used cinemagraphs to showcase its beer-making process. This Instagram video also shows a behind-the-scenes look at beer making.
There are now tons of car brands on Instagram, but Nissan is one of the only ones that’s gotten creative with Instagram video. Vroom, vroom.
‘Influencer deals are being paused’: As Facebook boycott begins in earnest, influencer marketing feels a sting
The latest move to pause influencer marketing comes as marketers are not only reconsidering where their ads appear and the kind of content they appear next to, but as they work to figure out how they can better support Black creators and Black-owned businesses following the Black Lives Matter (BLM) protests.
As Facebook boycott continues, here’s a look at what major marketers were spending on Facebook and Instagram
To get a sense of how much advertisers are pulling back from Facebook, Digiday reached out to ad-tracking firm Pathmatics. The company provided estimates for how much advertisers spent on the platform during July 2019 as well as from July 2019 to 2020.
Member Exclusive‘Performative posting’: As agencies share their equality values online, staffers say they have to do much more for Black employees than post
Agency employees and execs say agencies need to do more than make statements to be better for Black employees.
SponsoredFour ways to adapt to the changing publisher ecosystem in 2020
By Neal Sinno, general manager Americas at GeoEdge For marketers, 2020 started out with so much promise — but this changed rapidly as the industry faced a global epidemic head-on. Not only did our own daily routines come to a screeching halt, for many of us our professional lives did as well. Almost as quickly […]
‘Don’t want to piss off customers’: With manufacturing and exporting snarled, some DTC brands are adapting their advertising
Media buyers say that supply chain hiccups have caused them to pause or significantly reduce media spending anywhere from two weeks to five weeks for some DTC brands low on product inventory.
Beyond remote work: Bringing serendipity back to the office
This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing. Sign up here. Kai Micah Mills had been working in a different state from his work partner for years. More recently, though, his partner, Ben Adamsky, made the move […]