As with every shiny new digital object, brands have been quick to jump on Instagram video, which was released just last month.
Spun as the Vine killer, Instagram video appears to be living up to the hype: Vine sharing plummeted 40 percent on June 20, the day that Instagram video was released, according to data from Topsy.
Instagram video’s 15-second time limit is more than double Vine’s, and its color filters give brands a bit more flexibility to get creative with their video content. Check out these five neat Instagram videos from brands.
Taco Bell
Taco Bell has two other videos up so far, but this pyrotechnic stunt video is definitely the best one. Don’t try this at home, kids.
Burberry
Burberry is always on top of digital trends, from Web apps to digital clothing tags, so it’s not surprising that it create this cool Instagram video.
Topshop
Topshop is another fashion brand that stays on top of digital. It has over 1.5 million followers on Instagram. Check out this cool stop-motion style video.
Dogfish Head Beer
Dogfish Head isn’t a stranger to doing cool things with moving images. In 2011, early to the GIF trend, the beer brand used cinemagraphs to showcase its beer-making process. This Instagram video also shows a behind-the-scenes look at beer making.
Nissan
There are now tons of car brands on Instagram, but Nissan is one of the only ones that’s gotten creative with Instagram video. Vroom, vroom.
More in Marketing
Hyve Group buys the Possible conference, and will add a meeting element to it in the future
Hyve Group, which owns such events as ShopTalk and FinTech Meetup, has agreed to purchase Beyond Ordinary Events, the organizing body behind Possible.
Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’
The video platform is a crucial part of paid social plans this summer, say advertisers and agency execs.
Where Kamala Harris and Donald Trump stand on big tech issues
The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.