The GIF is suddenly everywhere. Now brands are adopting the GIF in its latest incarnation: Vine.
Vine is Twitter’s short-clip-sharing app that creates bits of video very much like a GIF. A short six-second clip is played on loop. It’s another fun way that brands can play around with visuals and be on top of new apps and trends. Even though it was only released in late January, it has drawn the attention of top marketers. Here are five brands that are trying out Vine on Twitter.
CVS
There’s no pinching us – we have lots of green lining our aisles! #StPattysDay vine.co/v/bdu7D2jniQF
— CVS/pharmacy (@CVS_Extra) March 15, 2013
Urban Outfitters
Our very first Sweat Vine. @metztheband#sweatvine#uobacklotvine.co/v/bd3Hie11Exd — Urban Outfitters (@UrbanOutfitters) March 16, 2013
Trident Gum
When gum in your hair is a good thing. #Serendipity#Yay#Tridentvine.co/v/bH35QIxbeEb
— Trident® Gum (@tridentgum) March 7, 2013
General Electric
Happy #PiDay! Help yourself to a piece of endless pi. #loop vine.co/v/bd1xMduMTp9
— General Electric (@generalelectric) March 14, 2013
Gilette UK
Viva the evolution!! RT before 19/3 for your chance to WIN one of 5 ProGlide Silvertouch razors!!! vine.co/v/bd1VZW3WiUq
— Gillette UK (@GilletteUK) March 18, 2013
Image via Shutterstock
More in Marketing
Nike versus Adidas: Which brand won the World Cup?
We sift through data from AdClarity, Meltwater, Sprout Social and MediaRadar to work out which brand had the best World Cup performance.
Ad Tech Briefing: Apple’s continued interest in ads
A subtle policy update shines a light on how Apple differs from Google.
Five things the World Cup taught marketers about creators
The World Cup has wrapped, which means it’s time for the obligatory marketing takeaways piece.