Nine passes left to attend the Digiday Publishing Summit
The GIF is suddenly everywhere. Now brands are adopting the GIF in its latest incarnation: Vine.
Vine is Twitter’s short-clip-sharing app that creates bits of video very much like a GIF. A short six-second clip is played on loop. It’s another fun way that brands can play around with visuals and be on top of new apps and trends. Even though it was only released in late January, it has drawn the attention of top marketers. Here are five brands that are trying out Vine on Twitter.
CVS
There’s no pinching us – we have lots of green lining our aisles! #StPattysDay vine.co/v/bdu7D2jniQF
— CVS/pharmacy (@CVS_Extra) March 15, 2013
Urban Outfitters
Our very first Sweat Vine. @metztheband#sweatvine#uobacklotvine.co/v/bd3Hie11Exd — Urban Outfitters (@UrbanOutfitters) March 16, 2013
Trident Gum
When gum in your hair is a good thing. #Serendipity#Yay#Tridentvine.co/v/bH35QIxbeEb
— Trident® Gum (@tridentgum) March 7, 2013
General Electric
Happy #PiDay! Help yourself to a piece of endless pi. #loop vine.co/v/bd1xMduMTp9
— General Electric (@generalelectric) March 14, 2013
Gilette UK
Viva the evolution!! RT before 19/3 for your chance to WIN one of 5 ProGlide Silvertouch razors!!! vine.co/v/bd1VZW3WiUq
— Gillette UK (@GilletteUK) March 18, 2013
Image via Shutterstock
More in Marketing
‘Consumers are dying to get out of their houses’: How Cinemark’s CMO is getting people back to the movies
A look at how consumer demand looks in the movie industry and what other retailers can learn from Cinemark’s loyalty and membership programs.
Platform and agency execs recommended must-reads to unwind during busy periods
Senior execs from the likes of TikTok, Snap, OMD USA, Publicis London and more let us in on their favorite page-turners to unwind.
In Graphic Detail: AI adoption increases, but U.S. consumers are still wary
Digiday has charted the rise of generative AI, big tech’s investment into AI as well as agencies’ top use cases and consumer sentiment.