The GIF is suddenly everywhere. Now brands are adopting the GIF in its latest incarnation: Vine.
Vine is Twitter’s short-clip-sharing app that creates bits of video very much like a GIF. A short six-second clip is played on loop. It’s another fun way that brands can play around with visuals and be on top of new apps and trends. Even though it was only released in late January, it has drawn the attention of top marketers. Here are five brands that are trying out Vine on Twitter.
CVS
There’s no pinching us – we have lots of green lining our aisles! #StPattysDay vine.co/v/bdu7D2jniQF
— CVS/pharmacy (@CVS_Extra) March 15, 2013
Urban Outfitters
Our very first Sweat Vine. @metztheband#sweatvine#uobacklotvine.co/v/bd3Hie11Exd — Urban Outfitters (@UrbanOutfitters) March 16, 2013
Trident Gum
When gum in your hair is a good thing. #Serendipity#Yay#Tridentvine.co/v/bH35QIxbeEb
— Trident® Gum (@tridentgum) March 7, 2013
General Electric
Happy #PiDay! Help yourself to a piece of endless pi. #loop vine.co/v/bd1xMduMTp9
— General Electric (@generalelectric) March 14, 2013
Gilette UK
Viva the evolution!! RT before 19/3 for your chance to WIN one of 5 ProGlide Silvertouch razors!!! vine.co/v/bd1VZW3WiUq
— Gillette UK (@GilletteUK) March 18, 2013
Image via Shutterstock
More in Marketing
Pandora is betting on AI agents to scale service and emotional selling during the peak holiday season
Pandora is using AI agents to scale customer service and replicate emotional in-store selling online, just as peak season puts pressure on margins and teams.
Rembrand’s CEO wants to grow virtual ad placements in streaming, and he’s looking elsewhere for models
Omar Tawakol wants to improve advertising within the streaming world, and is working with advertisers and publishers to improve that experience.
Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk
Marketers across the industry want to use AI to cut down on time spent in creative production. It’s not so simple in practice.