The GIF is suddenly everywhere. Now brands are adopting the GIF in its latest incarnation: Vine.
Vine is Twitter’s short-clip-sharing app that creates bits of video very much like a GIF. A short six-second clip is played on loop. It’s another fun way that brands can play around with visuals and be on top of new apps and trends. Even though it was only released in late January, it has drawn the attention of top marketers. Here are five brands that are trying out Vine on Twitter.
CVS
There’s no pinching us – we have lots of green lining our aisles! #StPattysDay vine.co/v/bdu7D2jniQF
— CVS/pharmacy (@CVS_Extra) March 15, 2013
Urban Outfitters
Our very first Sweat Vine. @metztheband#sweatvine#uobacklotvine.co/v/bd3Hie11Exd — Urban Outfitters (@UrbanOutfitters) March 16, 2013
Trident Gum
When gum in your hair is a good thing. #Serendipity#Yay#Tridentvine.co/v/bH35QIxbeEb
— Trident® Gum (@tridentgum) March 7, 2013
General Electric
Happy #PiDay! Help yourself to a piece of endless pi. #loop vine.co/v/bd1xMduMTp9
— General Electric (@generalelectric) March 14, 2013
Gilette UK
Viva the evolution!! RT before 19/3 for your chance to WIN one of 5 ProGlide Silvertouch razors!!! vine.co/v/bd1VZW3WiUq
— Gillette UK (@GilletteUK) March 18, 2013
Image via Shutterstock
More in Marketing
The rise of pharma ad tech
Insiders say it comes at the cost of legacy platforms such as DSPs and SSPs.
Nike says it expects $986 million in IEEPA tariff refunds
The company said its North America business expects to recover $965 million in tariff refunds from the U.S. government.
Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube
While Instagram, TikTok and YouTube remain dominant social platforms for influencer partnerships, creators are increasingly being used across other media channels, including retail media, CTV and display ads.