for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
The GIF is suddenly everywhere. Now brands are adopting the GIF in its latest incarnation: Vine.
Vine is Twitter’s short-clip-sharing app that creates bits of video very much like a GIF. A short six-second clip is played on loop. It’s another fun way that brands can play around with visuals and be on top of new apps and trends. Even though it was only released in late January, it has drawn the attention of top marketers. Here are five brands that are trying out Vine on Twitter.
CVS
There’s no pinching us – we have lots of green lining our aisles! #StPattysDay vine.co/v/bdu7D2jniQF
— CVS/pharmacy (@CVS_Extra) March 15, 2013
Urban Outfitters
Our very first Sweat Vine. @metztheband#sweatvine#uobacklotvine.co/v/bd3Hie11Exd — Urban Outfitters (@UrbanOutfitters) March 16, 2013
Trident Gum
When gum in your hair is a good thing. #Serendipity#Yay#Tridentvine.co/v/bH35QIxbeEb
— Trident® Gum (@tridentgum) March 7, 2013
General Electric
Happy #PiDay! Help yourself to a piece of endless pi. #loop vine.co/v/bd1xMduMTp9
— General Electric (@generalelectric) March 14, 2013
Gilette UK
Viva the evolution!! RT before 19/3 for your chance to WIN one of 5 ProGlide Silvertouch razors!!! vine.co/v/bd1VZW3WiUq
— Gillette UK (@GilletteUK) March 18, 2013
Image via Shutterstock
More in Marketing
Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in digital concierge
Puma , this month, debuted a new AI-powered “digital human” concierge named “Dylan” in its Las Vegas flagship.
The Rundown: Q1 dealmaking cools across ad tech and martech as AI remains the hottest ticket
LUMA Partners’ Q1 report notes the drag that macroeconomic uncertainty has had on dealmaking.
‘Everything is coming down’: ChatGPT ads are getting cheaper
While the pilot CPM started out at $60, advertisers are now seeing that price drop to as low as $25, just nine weeks into the test.