5 Bad Brand VMA Tweets

Whether it’s a cultural or sporting event, like the Super Bowl, or a natural disaster, like Hurricane Sandy, brands seem to be forever angling for ways to insert themselves into trending online conversations – for better or worse.

This time it might not be for better. MTV’s Video Music Awards were held last night and, predictably, brands just couldn’t resist chiming in. Here are five of the more-awkward social attempts. Are there any others we missed?:

Taco Bell

Yes. For Subway.

Red Bull

This is a surprisingly forced tweet from a brand that constantly receives deserved praise for being so innovative.

Red Cross Oklahoma

This is a fairly clumsy attempt at glomming on to the N’SYNC chatter. But at least it’s for a good cause.


Just, don’t.


This joke was old 10 years ago. Hopefully your pizzas arrive more quickly than your zingers.

Image via Shutterstock


More in Marketing

Snapchat sunsets its AR Enterprise division as it vows to give advertisers AR tools

“We are not diminishing the importance of AR,” he said. “In fact, we are strategically reallocating resources to strengthen our endeavors in AR advertising and to elevate the fundamental AR experiences provided to Snapchat users.”

Measuring Success graphic using ruler and coins

Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers’ confidence in gaming

In Q4 of this year, Activision Blizzard Media is launching in beta a new measurement tool dubbed the Attention Measurement Scorecard. The goal: to raise brands’ and marketers’ confidence in in-game advertising.

With Taylor Swift’s Eras Tour movie, Cinema advertisers hope for a Q4 boost

The concert film will likely help build on cinema advertising’s momentum after Barbenheimer.