Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Whether it’s a cultural or sporting event, like the Super Bowl, or a natural disaster, like Hurricane Sandy, brands seem to be forever angling for ways to insert themselves into trending online conversations – for better or worse.
This time it might not be for better. MTV’s Video Music Awards were held last night and, predictably, brands just couldn’t resist chiming in. Here are five of the more-awkward social attempts. Are there any others we missed?:
Are all these @TacoBell commercials during the #VMAs making anyone else hungry?
— Taco Bell (@TacoBell) August 26, 2013
Yes. For Subway.
Get ready for the Red Carpet. @MTV #VMAs pic.twitter.com/ii52nfxOsk
— Red Bull (@redbull) August 25, 2013
This is a surprisingly forced tweet from a brand that constantly receives deserved praise for being so innovative.
Here it is! @NSYNC! Remember, if you need CPR: #vma https://t.co/nM8eEDSiTv
— Red Cross Oklahoma (@redcrossokc) August 26, 2013
This is a fairly clumsy attempt at glomming on to the N’SYNC chatter. But at least it’s for a good cause.
Reunite with your Coke 90s style, because things just got “IN SYNC!”
— Coca-Cola (@CocaCola) August 26, 2013
Just, don’t.
Awards? Do they even have music videos on TV anymore? #VMAs
— Domino’s Pizza (@dominos) August 26, 2013
This joke was old 10 years ago. Hopefully your pizzas arrive more quickly than your zingers.
Image via Shutterstock
More in Marketing
Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive
Brands are getting more creative in their quests for influencers their competitors may not have already tapped.
As industry layoffs become the ‘new normal’, so does fear of AI’s impact on adland’s job market
A series of job cuts across the sector have left some execs struggling to find their next gig. The impact of AI could worsen the situation.
How Delish’s Joanna Saltz built a sizzling brand and hot career in a fickle industry
At a time when media careers are often measured in months rather than years, the editorial director is something of an anomaly.