15 Stats You Need to Know About Vine and Instagram Video
More and more brands are trying out Vine and Instagram video — like, for example, Airbnb’s recent “Hollywood & Vine” crowdsourced Vine film campaign, and the Instagram-only trailer for the Steve Jobs movie.
The trend is unlikely to sputter out any time soon. So brands would do well to study these 15 interesting stats about mobile video, how people are using Vine and Instagram, and what kinds of results people are seeing with these different mobile video platforms:
Two-thirds of the world’s mobile data traffic will be video by 2017. (Neomobile)
Mobile makes up more than 25 percent of YouTube’s global watch time. (YouTube)
Five tweets per second contain a Vine link. (7th Chamber)
A branded Vine video is four-times more likely to be seen than a regular branded video. (7th Chamber)
Instagram has about 130 million users, compared to Vine’s 13 million users. (Neomobile)
The first day of Honda’s #WantNewCar Vine campaign brought the car brand 1,020 new followers (compared to its six-month average of 242 new followers) and 2,292 mentions. (Socialbakers)
From June 19 to July 19, Vine videos got .0206 percent average engagement rate and an average of 20 retweets, while Instagram videos got .0111 percent average engagement rate and an average of 7 retweets. (Luce Performance Group)
10am – 11 am is the hour of the day the most Vines are posted. (Buzzfork)
On April 15 this year, the day of the Boston Marathon bombing, a record 19,667 Vines were made. (Buzzfork)
Three of the five most retweeted Vines ever made were created by musicians. (Buzzfork)
Two-thirds of the world’s top 100 brands were already on Instagram before it introduced video. (Simply Measured)
Since the launch of Instagram video, there has been a 37 percent increase in Instagram shares on Twitter. (Buzzfork)
Instagram videos are creating two-times more engagement than Instagram photos. (Simply Measured)
Lululemon, one of the first brands to use Instagram video, gets about seven-times as many comments on its Instagram videos as it does on its photos. (Simply Measured)
Of the brands on Instagram, 62 percent have shared at least one Instagram video. (Nitrogram)
Image via Shutterstock
‘An early red flag’: Mobile ad industry grapples with early uncertainties from Apple’s tracking crackdown
It’s been a week since iOS users started receiving notifications that they could turn off cross-app tracking and unsurprisingly it’s difficult to draw any meaningful conclusions so far.
‘Culture is our number one export’: How an Atlanta-based marketing collective is pushing for tangible diversity gains
After a year of calls for radical change in the name of George Floyd, a collective of Atlanta advertising professionals is calling on the industry to put its money where its mouth is.
‘Inflection point’: Microsoft’s GM of Global Advertising Business on privacy, ad business growth
Digiday caught up with Steve Sirich, to hear how the company is pitching advertisers today and how work-from-home has impacted the company’s ad business.
SponsoredHow The Company Store is reimagining customer experiences for pandemic-era growth
Throughout the pandemic, some retail categories have been inherently successful. Home furnishings and décor are among them; with consumers spending so much more time at home, updates and renovations flourished. Criteo data from the first half of 2020 showed sales for items like outdoor furniture sets up 434% year over year, with other home items […]
Facebook is ‘not a researchers-friendly space’ say academics encountering roadblocks to analyzing its 2020 election ad data
As governments aim to regulate social media to assuage problems with misinformation and election meddling, researchers are skeptical of restrictions in new political ad data from Facebook.
Member ExclusiveMarketing Briefing: Marketers message around slowly returning to normalcy this summer after ‘the collective experiences we’ve lost’
As the vaccination rate continues to rise in the United States, marketers here are feeling comfortable messaging around a return to normalcy.