15 Stats Brands Should Know About Instagram

Digital media is going visual, with Instagram leading the way.

Just three years old, Instagram is now owned by Facebook and poised to become a major player on the social Web. Along with its growing user base, Instagram has attracted more and more brands, too. While Instagram isn’t quite on par with Facebook or Twitter when it comes to brand adoption, it’s well on its way.

Check out these 15 interesting stats about the ever popular mobile photo-sharing network.

Instagram has 100 million monthly active users. (Instagram)

40 million photos are posted per day. (Instagram)

There are 8,500 likes per second on Instagram.  (Instagram)

1,000 comments are made per second.  (Instagram)

59 percent of Interbrand’s top 100 brands are on Instagram. (Simply Measured)

Engagement on Instagram with the those top 100 brands has increased 35 percent, driven mostly by Nike, Adidas, and Gucci. (Simply Measured)

26 of the top 100 brands have more than 10,000 Instagram followers. (Simply Measured)

10 of the top 100 brands have over 100,000 followers. (Simply Measured)

40 percent of brands’ photos are filtered. (Simply Measured)

Lo-Fi is the most used filter among brands. (Simply Measured)

Of the brands that use Instagram, 41 percent now post at least one photo per week.  (Simply Measured)

98 percent of Instagram photos posted by top brands are now shared to Facebook.  (Simply Measured)

28 percent of U.S. Internet users between the ages of 18 and 29 use Instagram. (Pew)

14 percent of Internet users between the ages of 30 and 49 use Instagram. (Pew)

Only 3 percent of Internet users between the ages of 50 and 65 use Instagram. (Pew)

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