Subscriptions
Publishers need direct payments from their audience to complement the difficult ad business.
The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers
The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.
April 30, 2024 • 4 min read
Related Coverage
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Financial Times targets U.S. and global readers with subscription app products
September 28, 2023 • 3 min read -
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Digiday+ Research Professional Subscription Index: Bloomberg, Forbes, Politico focus on member benefits
September 13, 2023 • 15 min read -
Publishers still find it challenging to measure readers bypassing their paywalls
August 25, 2023 • 3 min read -
Why protecting paywalled content from AI bots is difficult business
August 7, 2023 • 4 min read -
Media Briefing: The case for, and against, paid subscription trials
July 27, 2023 • 11 min read -
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The New York Times Cooking is letting readers taste test recipes over text to drive subscriptions
June 23, 2023 • 4 min read -
As news subscriptions stall, the U.S. market is faring better than most
June 16, 2023 • 4 min read -
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