Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Tired of hot takes on Elon Musk’s ownership of Twitter? Let’s talk numbers
November 14, 2022 • 4 min read -
The world’s biggest media buyer GroupM is telling advertisers that Twitter is a ‘high risk’ media buy
November 14, 2022 • 6 min read -
Why this financial company is using streaming and social media ads to boost brand awareness
November 11, 2022 • 3 min read -
Why Lowe’s is focused on TikTok, Instagram expansion this holiday season
November 10, 2022 • 2 min read -
Inside Ocean Spray’s holiday TikTok strategy with JoJo Siwa
November 9, 2022 • 3 min read -
Elon Musk’s Twitter takeover gives advertisers an easy out from the platform
November 4, 2022 • 6 min read -
Why health care brand Supergut traded Facebook for TikTok
November 3, 2022 • 3 min read -
Marketers continue to chase ‘authenticity,’ but what is it?
November 2, 2022 • 5 min read -
The woman behind making TikTok tick for creative agencies
November 1, 2022 • 5 min read -
Why White Claw used Instagram to promote return of in-person happy hours
November 1, 2022 • 3 min read -
Meta, Google earnings suggest RIP to the platform momentum narrative
October 28, 2022 • 5 min read -
Using NBA stars, Goldfish competes for Gen Z attention on streaming, TikTok and Instagram
October 28, 2022 • 3 min read -
Google Chrome invests in OOH, digital ads to reach Formula 1 Racing fans as the sport grows in popularity
October 27, 2022 • 3 min read