Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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TikTok has matured, but there’s still room to experiment
January 5, 2023 • 6 min read -
In graphic detail: the rise of Amazon and Apple in adland
January 3, 2023 • 3 min read -
Marketers to focus on Gen Z in 2023 with dollars moving to TikTok, raw approach to creative
January 3, 2023 • 5 min read -
Google debuts first 3D Times Square billboard to catch attention of millennials, Gen Z
December 23, 2022 • 3 min read -
All creators want for Christmas is… the ultimate platform
December 22, 2022 • 7 min read -
Who might become Twitter’s new CEO if Elon Musk actually steps down?
December 22, 2022 • 6 min read -
Here’s what the major platforms Meta, TikTok, Twitter, others are likely wishing for this holiday season
December 21, 2022 • 10 min read -
Why OnStar spends 90% of its ad budget on addressable digital media
December 19, 2022 • 3 min read -
Inside Twitter’s risky plan to force users to share data riles regulators
December 16, 2022 • 5 min read