Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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WTF is the Justice Department’s ad tech antitrust case against Google?
March 13, 2023 • 2 min read -
Digiday+ Research deep dive: Google dominates in both marketing spend and confidence on the buy side
March 13, 2023 • 5 min read -
When social media platforms start to look alike, the key differentiator is in their roots
March 10, 2023 • 6 min read -
How social fragmentation is creating more opportunities for advertisers
March 7, 2023 • 9 min read -
The latest threat of TikTok bans have caused marketers to raise an eyebrow
March 6, 2023 • 5 min read -
BeReal still has potential for advertisers, but its hype period is well and truly over
February 28, 2023 • 5 min read -
Digiday+ Research deep dive: Agencies and brands lose confidence in Facebook, even though they still spend there
February 23, 2023 • 6 min read -
Digiday+ Research: Agencies up their Amazon spend, but still don’t spend a lot on retail
February 21, 2023 • 3 min read