Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Google-Meta duopoly continues to creak in their ‘heightened maturity’ as Amazon, Apple ascend
February 3, 2023 • 5 min read -
How Amazon is leveraging AWS to accelerate its courtship of Madison Avenue
February 3, 2023 • 5 min read -
Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels
February 2, 2023 • 4 min read -
In the platforms’ arms race for creators, YouTube Shorts splashes the cash
February 1, 2023 • 5 min read -
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
January 30, 2023 • 7 min read -
Will advertisers care about Twitter’s brand safety tools under new DoubleVerify deal?
January 25, 2023 • 5 min read -
With TikTok’s growing list of issues, should marketers think twice about the platform?
January 25, 2023 • 3 min read -
News publishers are flocking to TikTok as they continue to search for new audiences
January 20, 2023 • 6 min read -
Ad spending on TikTok defies advertising slowdown
January 17, 2023 • 6 min read -
Considering leaving Twitter? Here’s a roundup of alternatives
January 16, 2023 • 8 min read