Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Six months into Elon Musk’s Twitter takeover — here’s what we know so far about his plan
April 27, 2023 • 7 min read -
The rundown: How Snapchat laid the groundwork for a reset to users and advertisers
April 20, 2023 • 5 min read -
Why Google says its AI-powered Performance Max isn’t another black box solution
April 19, 2023 • 5 min read -
Marketing Briefing: TikTok’s Smart Performance Campaigns show platform’s automation push
April 18, 2023 • 5 min read -
The fate of Black Twitter remains unclear after Elon Musk’s platform takeover
April 17, 2023 • 7 min read -
Short-form video ad boom may not be great for TikTok (eventually)
April 14, 2023 • 5 min read -
Beverage brands seek out the right fit with Gen Z-focused influencer marketing
April 13, 2023 • 4 min read