Life Beyond the Cookie

Life Beyond the Cookie

A comprehensive view of how the ad industry at large is preparing for the loss of the third-party cookie.

Member Exclusive

Media Briefing: Publishers are polling site visitors for first-party data

by Tim Peterson
Life Beyond the Cookie

As ad tech firms test ways to connect Google’s FLoC to other data, privacy watchers see fears coming true

by Kate Kaye
Member Exclusive

Media Briefing: Publishers are beginning to decipher audience clues by cracking FLoC codes

by Tim Peterson
Life Beyond the Cookie

Google’s opaque practices to restrict fingerprinting create confusion among its ad tech partners

by Kate Kaye
Member Exclusive

Future of TV Briefing: How connected TV’s identity picture is coming into focus

by Tim Peterson
Life Beyond the Cookie

‘Good proxy for propensity’: Group Nine preps first-party data offering focused on video views

by Max Willens
Life Beyond the Cookie

Amid post-cookie confusion, Amazon plans to launch an identifier of its own

by Max Willens
Life Beyond the Cookie

‘We’re not investing right now’: Publishers skeptical as ID tech comes knocking

by Seb Joseph
Life Beyond the Cookie

For U.S. News and World Report, first-party audiences are in decision mode

by Kate Kaye
Life Beyond the Cookie

Gannett prepares for cookiepocalypse from many angles at once

by Max Willens
Life Beyond the Cookie

Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech

by Kate Kaye
Life Beyond the Cookie

The New York Times says it won’t use identity tech like Unified ID 2.0

by Kate Kaye
Life Beyond the Cookie

Why temporary email apps could disrupt identity tech and publishers’ first-party data strategies

by Kate Kaye

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