Life Beyond the Cookie

Life Beyond the Cookie

A comprehensive view of how the ad industry at large is preparing for the loss of the third-party cookie.

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Life Beyond the Cookie

Poof! When Google extended the cookie deadline, urgency behind testing publishers’ new ad products subsided

by Kate Kaye
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Member Exclusive

Media Briefing: After Google’s cookie reprieve, publishers’ identity tech adoption slows to a crawl

by Tim Peterson
Life Beyond the Cookie

The Long Goodbye

by Digiday Staff
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Member Exclusive

Digiday Research: Publishers are much less worried about the coming cookie changes than brands and agencies

by Max Willens
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Life Beyond the Cookie

Cheat Sheet: What Future plc is really getting from Dennis acquisition

by Max Willens
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Member Exclusive

Media Briefing: Following Google’s cookie-killing extension, publishers focus on confronting Apple’s Safari problem

by Tim Peterson
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Life Beyond the Cookie

Google considers switching FLoC to a topic-based approach, as exec acknowledges cookie replacement has fingerprinting potential

by Kate Kaye
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Member Exclusive

Digiday+ Research: Publishers have scaled back their third party cookie prep

by Max Willens
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Life Beyond the Cookie

Unified ID 2.0 quietly amasses more support from the agency world, but publishers aren’t as convinced

by Michael Bürgi
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Member Exclusive

Digiday Research: The pandemic sped the wrong things up for publishers

by Max Willens
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Life Beyond the Cookie

CMO Summit Recap: How marketers are adjusting to the delayed phase-out of third-party cookies

by Iain Shaw
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Life Beyond the Cookie

Cheat sheet: Comscore hopes to ease advertisers off cookies with new contextual targeting play

by Max Willens
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Life Beyond the Cookie

‘There’s a pragmatism we will need’: Tourism Ireland continues to search for alternatives despite Google’s cookie delay

by Seb Joseph

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