Life Beyond the Cookie

The Digiday Privacy Glossary: What it all really means

So FLoC trials are delayed in Europe thanks to GDPR. Now what?

WTF can advertisers actually do with first-party data in Google’s Privacy Sandbox?

Third-party cookie replacements fall short of consent and transparency promises

Penske Media eyes data studio as way to drive more portfolio-wide selling

Google’s tracking changes could be painful for marketers forced to break their retargeting and lookalike addictions

Google coached Mondelez to build first-party data. Now the CPG brand is poised to spend even more in its walled garden

‘This isn’t an easy topic to understand’: Google’s identifier forces ad tech to make some hard choices

With pandemic continuing to recede, publishers pitch longer-term partnerships

Gaps remain in industry guidelines for controversial email-based identity tech

GroupM’s Kieley Taylor and Amanda Grant are on the lookout for the future of identity in advertising

‘They’re solving a problem’: The Washington Post readies its Zeus platform for the buy side