Life Beyond the Cookie
A comprehensive view of how the ad industry at large is preparing for the loss of the third-party cookie.
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Amazon’s ad business earned $9.5B last quarter, here’s how it’s pitching itself to advertisers
October 28, 2022 • 4 min read -
Future of TV Briefing: A Q&A with NBCUniversal’s chief data officer John Lee
October 19, 2022 • 12 min read -
Google’s FLEDGE lacks momentum 4 months into trials, offers ‘limited focus’
October 18, 2022 • 5 min read -
WTF are the ID-based vs. model-based approaches to data clean rooms?
October 17, 2022 • 1 min read -
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Publishers feel the crunch of cookieless browsers like Apple’s Safari
September 27, 2022 • 3 min read -
‘Death by a thousand paper cuts’: Publishers fret over alternative ID overload hurting site performance
September 26, 2022 • 4 min read -
‘Multiplier effect’: Lower match rates in data clean rooms are being given a much-needed boost
September 26, 2022 • 4 min read -
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Making sense of targeting without third-party cookies
August 25, 2022 • 6 min read -
CRO Brian Gleason on why Criteo is ‘not an ad network’
August 22, 2022 • 4 min read -
The demand for cookieless targeting is fueling ‘SPO 2.0’
August 18, 2022 • 4 min read -
BuzzFeed expands first-party data product Lighthouse to international markets
August 15, 2022 • 3 min read