Life Beyond the Cookie
A comprehensive view of how the ad industry at large is preparing for the loss of the third-party cookie.
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Publishers assess Amazon’s role in their post-cookie ad businesses
February 7, 2024 • 3 min read -
Though cookie alternatives are out there, agencies have their issues with them all
February 5, 2024 • 5 min read -
‘Pretty hacky’: Decoding publishers’ concerns over Google’s Privacy Sandbox’s Protected Audiences API
February 2, 2024 • 6 min read -
OK but really, are third-party cookies going to be gone from Google’s Chrome by the end of 2024?
February 2, 2024 • 5 min read -
Privacy Sandbox focus shifts to need for end-to-end, fuller-scale testing
February 2, 2024 • 5 min read -
IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting
January 31, 2024 • 5 min read -
Why Tropicana is betting on retail media as Google starts to deprecate third-party cookies
January 31, 2024 • 4 min read -
Independent agencies shift to post-cookie tools: AI, new measurement strategies and retail media
January 30, 2024 • 4 min read -
How IAB Tech Lab aims to calm concerns around Google’s Privacy Sandbox
January 29, 2024 • 3 min read -
WTF is the Attribution Reporting API in Google’s Privacy Sandbox?
January 26, 2024 • 1 min read -
In rocky digital advertising landscape, advertisers reconsider direct mail
January 26, 2024 • 5 min read