Life Beyond the Cookie
A comprehensive view of how the ad industry at large is preparing for the loss of the third-party cookie.
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How to pick an identifier to navigate the ad industry’s cookieless future
January 12, 2023 • 6 min read -
How ad tech CEOs ride out a recession, according to Ogury’s new CEO
January 10, 2023 • 5 min read -
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Acxiom’s CEO on why everything’s an ad network now, and what that means
December 8, 2022 • 5 min read -
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Essence Global’s Therran Oliphant assesses the development of data clean rooms in 2022
November 15, 2022 • 3 min read -
Amazon’s ad business earned $9.5B last quarter, here’s how it’s pitching itself to advertisers
October 28, 2022 • 4 min read -
Future of TV Briefing: A Q&A with NBCUniversal’s chief data officer John Lee
October 19, 2022 • 12 min read -
Google’s FLEDGE lacks momentum 4 months into trials, offers ‘limited focus’
October 18, 2022 • 5 min read