Life Beyond the Cookie
A comprehensive view of how the ad industry at large is preparing for the loss of the third-party cookie.
-
Some publishers are starting to see revenue lift from alternative IDs
January 22, 2024 • 5 min read -
Research Briefing: Marketers make the shift as Google actually kills the cookie
January 18, 2024 • 4 min read -
Media Briefing: Here are the Privacy Sandbox proposals publishers are prioritizing in early tests
January 18, 2024 • 10 min read -
Digiday’s definitive, if not exhaustive, 2024 Google Chrome third-party cookie deprecation glossary
January 16, 2024 • 5 min read -
Here’s what The Trade Desk actually thinks about Google’s Privacy Sandbox
January 15, 2024 • 3 min read -
Nine questions to consider as Google starts its move away from third-party cookies
January 4, 2024 • 7 min read -
Fragmented frontiers: Here is a look at the ad industry’s post-tracking tribes
December 12, 2023 • 6 min read -
Why the ad industry still isn’t ready for Google to remove third-party cookies in Chrome
December 11, 2023 • 1 min read -
Google’s 2024 cookie deprecation deadline is still on, says vp of global advertising Dan Taylor
November 28, 2023 • 4 min read -
GroupM agrees to new program that lets clients experiment within Google’s Privacy Sandbox
November 15, 2023 • 4 min read