Life Beyond the Cookie
A comprehensive view of how the ad industry at large is preparing for the loss of the third-party cookie.
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CRO Brian Gleason on why Criteo is ‘not an ad network’
August 22, 2022 • 4 min read -
The demand for cookieless targeting is fueling ‘SPO 2.0’
August 18, 2022 • 4 min read -
BuzzFeed expands first-party data product Lighthouse to international markets
August 15, 2022 • 3 min read -
‘Lack of commercial incentive’: Google’s third-party cookie delay is a flip to procrastinators
August 9, 2022 • 4 min read -
As Google’s demise of third-party cookies drags, debate over seller-defined audiences hardens
August 5, 2022 • 5 min read -
Privacy Sandbox trialists eye a much-needed boost in data after scaled testing starts
August 4, 2022 • 6 min read -
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How standards can solve data clean rooms’ interoperability issue
June 21, 2022 • 1 min read -
Digiday+ Research: A guide to the top 10 ID alternatives for publishers
June 9, 2022 • 39 min read -
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Can contextual provide a better solution than cookie-replacement options, asks the MMA
May 25, 2022 • 3 min read -
Walgreens-owned Boots sets out vision for data clean rooms
May 12, 2022 • 4 min read