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Life Beyond the Cookie

A comprehensive view of how the ad industry at large is preparing for the loss of the third-party cookie.

Life Beyond the Cookie

Ad tech bosses balance frustration and focus after Google’s latest shift on third-party cookies

July 30, 2024
Member Exclusive

Marketing Briefing: Why Google’s cookie deprecation cessation has CMOs focused on consumers who will ‘protect their privacy’

July 30, 2024
Life Beyond the Cookie

Third-party cookies are hanging on, but Epsilon says brand marketers should still focus on first-party data

July 30, 2024
Member Exclusive

Media Buying Briefing: Media agencies forge on with other ID solutions regardless of Google’s curtail of third-party cookie deprecation

July 29, 2024
Member Exclusive

Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal

July 25, 2024
Life Beyond the Cookie

Google’s privacy shift on third-party cookies sparks concerns of Apple-like control

July 24, 2024
Life Beyond the Cookie

Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers

July 24, 2024
Life Beyond the Cookie

Ad world is relieved but skeptical about Google’s decision to keep cookies in Chrome

July 23, 2024
Life Beyond the Cookie

After years of uncertainty, Google says it won’t be ‘deprecating third-party cookies’ in Chrome

July 22, 2024
Member Exclusive

Digiday+ Research: Publishers anticipate having more time with third-party cookies than marketers

July 22, 2024
Life Beyond the Cookie

Some ad tech vendors are pulling back from Google’s Privacy Sandbox amid uncertainty

July 19, 2024
Life Beyond the Cookie

‘It’s in Google’s best interest’: Sources urge more formal Privacy Sandbox legal terms

July 17, 2024
Life Beyond the Cookie

Ad execs sound the alarm over Google’s risky Privacy Sandbox terms

July 15, 2024

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