Future of Measurement
What digital marketers get wrong about personalization and what to do instead
While personalization is the baseline for consumer expectations in 2024, many marketers still need help to deliver deeply relevant and contextually aligned experiences. Part of the challenge stems from how teams understand personalized messaging in the first place. Effective personalization is not simply incorporating a customer’s first name in a message; it’s about closing the […]
March 13, 2024
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PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape
February 6, 2024 • 3 min read -
CES Briefing: ‘We’re in the middle of a storm right now’ as Google phases out third-party cookies
January 10, 2024 • 9 min read -
The definitive Digiday guide to what’s in and out for advertising in 2024
January 1, 2024 • 1 min read -
Digiday+ Research roundup: Third-party cookies, Meta’s platforms and generative AI were 2023’s biggest trends
December 27, 2023 • 7 min read -
VideoAmp touts its commingled ID solution as a step forward in a cookie-less world
December 6, 2023 • 3 min read -
Innovid study examines impact of measurement and optimization gaps across CTV campaigns
November 29, 2023 • 3 min read -
Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes
October 23, 2023 • 8 min read -
IPG launches identity resolution cloud application as the industry prepares for a cookieless world
October 17, 2023 • 3 min read