Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
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How Sweatcoin uses partnerships with companies like OKCupid to boost brand awareness
September 5, 2022 • 3 min read -
Why DTC hand sanitizer brand Shimmy used OOH marketing by working with Gillette Stadium
August 26, 2022 • 3 min read -
Brewers Association campaign touts independent brewers to younger beer drinkers
August 23, 2022 • 3 min read -
From TikTok and Roblox to ‘Game Of Thrones,’ how DuoLingo is using trends for viral marketing
August 23, 2022 • 5 min read -
‘Brands are already changing their strategies’: Experts weigh in on TikTok influencer marketing spend
August 22, 2022 • 4 min read -
Q&A: Tim Armstrong on Web3, data and the ‘bundling’ of consumers
August 11, 2022 • 5 min read -
How contraceptive brands are increasing online advertising since SCOTUS overturned Roe v. Wade
August 10, 2022 • 6 min read -
Atlas Obscura thinks local with creative print campaigns to keep ad revenue flowing amid travel spike
August 1, 2022 • 4 min read -
BDG’s comedy content studio attracts ad dollars to its parenting vertical
July 26, 2022 • 4 min read -
‘Everyone is dabbling’: Outback wants to reach younger diners through NFTs and college sports
July 15, 2022 • 4 min read -
American Express is using QR codes and billboards to promote small businesses
July 11, 2022 • 4 min read