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Redbox’s Retail Powerhouse Offers Mass Multi-Touch Marketing
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Digiday Programmatic Marketing Summit LIVE -
Interview | 0:19:47 -
05/18/2021
Speakers
Jason Kwong
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Chief Digital And Strategy Officer, Redbox
Redbox’s more than 40,000 Kiosks make it one of the most visible entertainment brands in the nation, with more retail locations than Starbucks and McDonald’s combined. As consumers change their viewing habits, so has Redbox, growing its digital content offering for its 40 million customers with streaming services and marquee kiosk DVD business. And Redbox further differentiates with a unique loyalty program, Redbox Perks, that currently boasts 39 million members. Join Redbox chief digital and strategy officer Jason Kwong as he gives an inside look at how brands can tap into this massive marketing opportunity harnessing all Redbox touchpoints including retail DOOH, web, mobile, and CTV to reach its unique customer.
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