Beyond Ads

Beyond Ads

As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.

Beyond Ads

High-end fashion is finally joining the shift to digital

by Kayleigh Barber
Beyond Ads

‘That innovation budget has gone’: Publishers adapt to thwarted branded content studio growth

by Lucinda Southern
Beyond Ads

‘Off the field business’: Sports is still shaky but sports business publications see a lucrative play

by Kayleigh Barber
Sponsored

Seeking revenue stability, publishers are assessing buy-side credit risks

Sponsored by CafeMedia
Beyond Ads

How publishers are selling advertisers on virtual events

by Kayleigh Barber
Beyond Ads

Pinterest testing new co-sold, revenue-share ad model for publishers with Tastemade

by Kayleigh Barber
Beyond Ads

‘Virtual events can be more valuable’: How VentureBeat kept sponsorship revenue on par with in-person events

by Kayleigh Barber
Beyond Ads

It’s reach or niche for media buyers considering placing client dollars with publishers’ video studios

by Kayleigh Barber
Beyond Ads

Caught in the mushy middle: How Quartz fell to earth

by Steven Perlberg
Beyond Ads

How publishers are changing branded content operations to remotely produce high-res campaigns

by Kayleigh Barber
Beyond Ads

How Channel4 is expanding its in-house content agency

by Lucinda Southern
Beyond Ads

‘Less tangible for brands’: Marketers pull back from Pride Month sponsorships

by Kayleigh Barber
Beyond Ads

Publishers are tying virtual events to subscriptions

by Lucinda Southern
Beyond Ads

How PopSugar is benefitting from the at-home fitness boom

by Kayleigh Barber
Beyond Ads

With ad revenue down 20%, Barstool adapts its strategy — and focuses on ‘singles and doubles’ in ad deals

by Kayleigh Barber

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