Beyond Ads

Beyond Ads

As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.

Beyond Ads

Why independent Black-owned media companies are not participating in agency multicultural marketplaces

4 hours ago by Kayleigh Barber
Beyond Ads

Bloomberg Media is testing paid tiers for virtual events

by Sara Guaglione
Beyond Ads

‘Assigning value to every action’: Why Decrypt created its own cryptocurrency for super readers

by Kayleigh Barber
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How publishers are maximizing retention after the COVID-19 subscription surge

produced by Piano
Beyond Ads

‘We shouldn’t have to go on so many first dates’: How Bustle Digital Group is wooing advertisers

by Kayleigh Barber
Beyond Ads

How The Atlantic’s Black history project turned into a 7-figure deal with Salesforce

by Kayleigh Barber
Beyond Ads

‘Proactive is the path’: Group Nine’s Geoff Schiller on his selling strategy

by Kayleigh Barber
Beyond Ads

‘Urgency around the community’: How Pop-Up Magazine pivoted to (even more) experimental storytelling

by Kayleigh Barber
Beyond Ads

Why DraftKings is partnering with Bleacher Report and its engaged betting content audience

by Kayleigh Barber
Beyond Ads

How Complex entered the race to earn revenue from audience insights

by Kayleigh Barber
Beyond Ads

How Forbes’ 30 Under 30 franchise has become a top selling point for the brand

by Kayleigh Barber
Beyond Ads

‘The experience is much more valuable’: How publishers are testing hybrid approaches to keep their events engaging

by Kayleigh Barber
Beyond Ads

‘There’s more opportunity’: Publishers on TikTok are taking branded content into their own hands

by Kayleigh Barber and Seb Joseph
Beyond Ads

‘A start-up again’: New Quartz owner Zach Seward’s plan for longevity includes revenue innovation and reader support

by Kayleigh Barber
Beyond Ads

Group Nine’s new marketplace Swipe.Shop takes aim at mobile shoppers’ holiday spending

by Kayleigh Barber

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