Join us at the Digiday Media Buying Summit from March 12-14 in Nashville
Why YouTube and TikTok creators aren’t going all-in on AI-generated videos
Making videos can be a lot of work, making the idea of outsourcing that labor pretty tempting. And the arrival of generative AI tools capable of creating everything from scripts to thumbnails can be especially enticing.
But there are also reasons for creators not to hand over their YouTube channels and TikTok accounts to the likes of ChatGPT and RunwayML. For starters, some audience members strongly oppose creators’ extensively using of generative AI tools. And more to the point, creators recognize a need to maintain some human connection with their audiences.
That’s not to say that creators aren’t incorporating generative AI tools into their video workflows. They’re just taking care to avoid AI overtaking their videos and even adopting policies governing their AI use, as covered in the video below.
“If there are words that ChatGPT wrote in a script, that is a failure of the policy,” said Hank Green, a creator who runs the YouTube channel Vlogbrothers with his brother John and co-founded the annual creator confab VidCon.
More in Future of TV
Future of TV Briefing: A Q&A with Roku’s Sarah Harms about streaming ad measurement
This week’s Future of TV Briefing features an interview with Roku’s vp of ad marketing and measurement Sarah Harms about the streaming ad measurement landscape.
Future of TV Briefing: A Super Bowl streaming post-mortem with Tubi’s Nicole Parlapiano
This week’s Future of TV Briefing features an interview with Tubi CMO Nicole Parlapiano about the Fox-owned free, ad-supported streamer’s Super Bowl broadcast.
Future of TV Briefing: Separating signal from noise when it comes to CTV advertising’s content signal complaints
This week’s Future of TV Briefing looks at how noisy content signals are confounding CTV’s contextual advertising opportunity and what makes the situation even more confounding.