Join us at the Digiday Publishing Summit from March 24-26 in Vail
Is YouTube TV? Even a few years ago, that question would’ve received ridicule in some advertising circles. It still might. But now that YouTube has become the streaming service people spend the most time watching on TV screens, it’s becoming hard to argue that YouTube isn’t TV.
This question of YouTube’s place in the TV advertising discussion was a top talking point among agency executives throughout Digiday’s recent video series, “The Future of TV.” As covered in the video below, the executives’ answer is largely “yes, YouTube is TV,” especially now that it’s starting to sell ads against TV’s most premium programming: NFL games.
“They’re a TV company. They just spent on NFL Sunday Ticket. They’re introducing non-skippable 30[-second ads] across the entire YouTube family. So they’re in the TV game,” said Kelly Metz, managing director of advanced TV activation at Omnicom Media Group.
More in Future of TV
Future of TV Briefing: A Q&A with Roku’s Sarah Harms about streaming ad measurement
This week’s Future of TV Briefing features an interview with Roku’s vp of ad marketing and measurement Sarah Harms about the streaming ad measurement landscape.
Future of TV Briefing: A Super Bowl streaming post-mortem with Tubi’s Nicole Parlapiano
This week’s Future of TV Briefing features an interview with Tubi CMO Nicole Parlapiano about the Fox-owned free, ad-supported streamer’s Super Bowl broadcast.
Future of TV Briefing: Separating signal from noise when it comes to CTV advertising’s content signal complaints
This week’s Future of TV Briefing looks at how noisy content signals are confounding CTV’s contextual advertising opportunity and what makes the situation even more confounding.