How YouTube is calculating creators’ ad-revenue shares for Shorts
Starting next month, YouTube will share ad revenue with Shorts creators. However, the originator of the creator ad revenue-sharing program has introduced a new twist with its short-form video service.
Unlike YouTube’s traditional revenue-sharing program or TikTok’s revenue-sharing program Pulse, YouTube is not attaching ads to individual Shorts videos in order to directly split revenue with creators and publishers. Instead, it will pool revenue to divvy up among eligible Shorts makers — but only after accounting for the platform’s music licensing costs.
In other words, the YouTube Shorts revenue-sharing model isn’t as simple as “advertiser pays platform, platform gives creator a cut.” Calculating how YouTube Shorts ad revenue will be split is more like doing taxes than basic arithmetic, as the video below breaks down.
More in Future of TV
Future of TV Briefing: CTV ad market’s transparency problem hits a boiling point
This week’s Future of TV Briefing recaps a heated discussion about transparency in the connected TV ad market that took place during the Digiday Programmatic Marketing Summit.
What’s in and out in this year’s TV and streaming ad upfront market
Digiday senior media buying editor Michael Bürgi joined the Digiday Podcast to discuss what are set to be the hot topics heading into this year’s upfront market.
CMO Strategies: A guide to marketers’ success metrics for ad-supported streamers, including Netflix, Prime Video and Roku
In this report, we examine the success metrics advertisers consider when placing ads on streaming platforms and the challenges they face on those platforms.