How short-form video creators like TikTok stars are playing the revenue diversification long game

Short-form vertical video platforms like TikTok, Instagram Reels and YouTube Shorts have proven to be a shortcut for creators to accumulate large audiences. But what’s the long game for the creators’ businesses?

During VidCon — the digital video industry’s annual gathering — Digiday spoke with creators and industry executives about the current business priorities for creators. Topping the list seems to be diversifying their mix of platforms and revenue streams, including developing income sources outside of video. For more, watch the video above.

https://digiday.com/?p=454036

More in Future of TV

Future of TV Briefing: Ad buyers, sellers ‘don’t anticipate a major currency shift’ in this year’s upfront

This week’s Future of TV Briefing looks at the measurement currency outlook for this year’s TV and streaming ad upfront market.

Future of TV Briefing: TV ad buyers and sellers expect a ‘slow, long upfront’ — for now

This week’s Future of TV Briefing looks at ad buyers’ and sellers’ early expectations for this year’s upfront market.

Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market

This week’s Future of TV Briefing looks at how business outcome measurement and guarantees may figure into this year’s upfront market.