Regular old job titles, like vice president, CEO and director of marketing, just aren’t cutting it for some in the digital media industry. Instead, some innovative individuals and companies have taken it upon themselves to revamp job titles to better capture the essence of what certain jobs entail. Here are seven that Digiday has come across.
1. Chief transformation officer: You are the Incredible Hulk?
2. vp of global people operations: Smuggling people across boarders is still illegal, no matter what you call it.
3. Difference maker: How long have you been teaching math and English to children in Uganda? That is really amazing. That is what you do, right? Because it says “difference maker” on your business card. Wait, you do what for brands and marketers? Oh.
4. Chief awesome officer: So you are Guy Fieri?
5. Chief storyteller: You are a kindergarten teacher?
6. Chief get-it-done officer: You probably high-five a lot.
7. Digital prophet: Because guru was already taken, I’m assuming.
More in Media
Inside The Daily Mail’s creator-led content playbook
Inside the structure, strategy, and metrics of the Daily Mail’s creator-led content push.
Media Briefing: Overheard at the Digiday Publishing Summit, March 2026 edition
With no sign of search traffic returning, publishers are doubling down on subscriptions to build direct reader revenue — but it’s not easy.
People Inc.’s Jon Roberts on the AI licensing boom – and the revenue lag
People Inc’s Jon Roberts discusses the boom in AI content licensing marketplaces — and the revenue that could materialize for publishers.






