Digiday Publishing Summit:

Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others

SECURE YOUR SEAT

7 Ridiculous Job Titles

Regular old job titles, like vice president, CEO and director of marketing, just aren’t cutting it for some in the digital media industry. Instead, some innovative individuals and companies have taken it upon themselves to revamp job titles to better capture the essence of what certain jobs entail. Here are seven that Digiday has come across.

1. Chief transformation officer: You are the Incredible Hulk?

2. vp of global people operations: Smuggling people across boarders is still illegal, no matter what you call it.

3. Difference maker: How long have you been teaching math and English to children in Uganda? That is really amazing. That is what you do, right? Because it says “difference maker” on your business card. Wait, you do what for brands and marketers? Oh.

4. Chief awesome officer: So you are Guy Fieri?

5. Chief storyteller: You are a kindergarten teacher?

6. Chief get-it-done officer: You probably high-five a lot.

7. Digital prophet: Because guru was already taken, I’m assuming.

More in Media

Graphic on a red background showing two hands holding smartphones with shopping cart icons, symbolizing retail media networks harnessing B2B and B2C data to drive consumer shopping.

Live shopping companies credit marketers’ rising focus on influencer performance for growth in 2025

Live shopping, with its direct clicks and sales, has more easily measurable conversion metrics than other forms of influencer marketing.

The publishers’ guide to being gaslit by tech platforms (the AI edition)

Google’s recent claim that AI Overviews is good for publishers struck a nerve. But platforms often use this playbook. Here’s a guide on how to spot the spin.

Media Briefing: Publishers’ new power player: the AI negotiator

Publishers are increasingly creating and filling the role of the AI negotiator, tasked with working with tech companies and platforms to strike deals and reshape publishers’ businesses.