Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others
Ah, the gift that keeps on giving — and by gift I mean the annoying industry practice of bestowing highfalutin, made-up corporate titles.
This is the sixth installment of this series, which has brought to you such gems as Upward Mobility Officer and Chief Interruption Officer. Will it be the last? That is up to the digital media world.
Guardian of Brand Soul: OK, this isn’t Dungeons and Dragons or Game of Thrones. You aren’t fending off supernatural soul-sucking creatures and power-hungry enemies to defend your realm. When you can wield a sword, let’s talk.
Marketing Game Changer: Unless you’ve solved the whole native ad conundrum or the mobile video ad scale issue, I’m not sure you can call yourself a game changer. Sorry.
Creative Bohemian: You sound like the subject of one of those awful New York Times’ “discovering Brooklyn” cultural/ethnographic pieces. So you probably have ironically cheap looking boho chic clothing that is actually expensive and some kind of loft space you work and live in. Yikes. 
Chief Adventurist: OK, that is just something you completely made up. Like just totally made up just now. In my mind you are Dora the Explorer. Have fun going on fun little adventures with your monkey friend and teaching us Spanish along the way! 
Social Media Maven: I get that you didn’t want to call yourself and expert or a specialist, or God forbid, a guru. But maven? For someone all about the future, that’s not exactly a hip term.
More in Media
Live shopping companies credit marketers’ rising focus on influencer performance for growth in 2025
Live shopping, with its direct clicks and sales, has more easily measurable conversion metrics than other forms of influencer marketing.
The publishers’ guide to being gaslit by tech platforms (the AI edition)
Google’s recent claim that AI Overviews is good for publishers struck a nerve. But platforms often use this playbook. Here’s a guide on how to spot the spin.
Media Briefing: Publishers’ new power player: the AI negotiator
Publishers are increasingly creating and filling the role of the AI negotiator, tasked with working with tech companies and platforms to strike deals and reshape publishers’ businesses.