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GLP-1 draws pharma advertisers to double down on the Super Bowl
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SHAPING WHAT’S NEXT IN MEDIA
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Media
Member Exclusive
‘There are diminishing returns’: ADT sees limits to cost savings from bringing ad buying in-house
August 28, 2019
Audio Anywhere
‘An extremely disturbing trend’: EU regulators take aim at tech platforms’ use of audio
August 28, 2019
Subscriptions
Barron’s Group’s Almar Latour: Building community is key to subscriptions
August 27, 2019
Marketing on Platforms
Video now accounts for a third of TUI’s paid social budget
August 27, 2019
Content & Commerce
Media’s new revenue play: Sell software to other media companies
August 26, 2019
Data Regulation
Advertising casualties of the pivot to privacy
August 26, 2019
Subscriptions
The Financial Times’ John Ridding and BoF’s Imran Amed on future collaborations
August 23, 2019
Content & Commerce
Publishers are changing page templates for shopping content pages
August 23, 2019
Data Regulation
Google proposes tighter standards around data collected for digital ads
August 22, 2019
Media
Insider reorganizes under three divisions, two brands
August 22, 2019
Data Regulation
Google to join IAB’s revamped GDPR framework by next March
August 21, 2019
Member Exclusive
‘You can’t save your way to growth’: How marketing procurement is trying to fix its image problem
August 21, 2019
The Programmatic Publisher
‘The scale of the problem is enormous’: Apple flexes strong anti-tracking stance
August 21, 2019
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