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As Trump returns to the White House, media buyers clamp down on brand safety
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Marketing on Platforms
Amazon’s upfront debut crowns its courtship of adland
May 15, 2024
Generative AI
Google debuts new agents, content creation tools and search features powered by generative AI
May 15, 2024
Generative AI
Gannett’s new contract language around AI unsettles local union
May 14, 2024
Generative AI
AI Briefing: Generative AI and search are becoming increasingly intertwined — and top of mind
May 13, 2024
Audio Anywhere
Podcast ad revenue growth slows, but networks and ad platforms pitch new content and ad buying tools at IAB Podcast Upfront
May 10, 2024
Member Exclusive
Media Briefing: News publishers prep for possible ad slumps as election season nears
May 9, 2024
Business of TV
Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad dollars
May 8, 2024
WTF Series
WTF are data collaborations?
May 6, 2024
Generative AI
AI Briefing: NewFronts bring a week’s worth of AI news for advertisers
May 6, 2024
Life Beyond the Cookie
Publishers’ Privacy Sandbox testing enters a ‘holding pattern’
May 3, 2024
Business of TV
NewFronts Briefing: TikTok and Meta pitch short-form video offerings and AI tools on the final day
May 3, 2024
Content & Commerce
Google and DOJ attorneys begin closing antitrust arguments
May 3, 2024
Publishing in the Platform Era
Publishers not ready to change social media strategies as TikTok ban looms
May 2, 2024
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