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Media Buying
Looking Back/Ahead to 2024
Agencies weigh positives and negatives to 2024 spending in an uncertain economy
December 6, 2023
Future of Measurement
VideoAmp touts its commingled ID solution as a step forward in a cookie-less world
December 6, 2023
Member Exclusive
Media Buying Briefing: Why Brett Marchand doesn’t see Plus Company as a holding company
December 4, 2023
Evolving Agencies
UM and Magna undergo multiple rounds of layoffs amid client losses
December 4, 2023
Generative AI
AI Briefing: Apple and Google feature AI-powered apps in their ‘best of 2023’ lists
December 4, 2023
Generative AI
ChatGPT turns a year old, marking a major milestone for generative AI
December 1, 2023
Generative AI
McAfee’s CTO on AI and the ‘cat-and-mouse’ game with holiday scams
November 29, 2023
Future of Measurement
Innovid study examines impact of measurement and optimization gaps across CTV campaigns
November 29, 2023
Member Exclusive
Media Buying Briefing: A look at agencies’ holiday spending strategies this year
November 27, 2023
Generative AI
AI Briefing: With OpenAI in the spotlight, others release their own new AI models
November 27, 2023
Future of Work
Political discord an ongoing challenge in workplaces — especially for Gen Z
November 24, 2023
Member Exclusive
Programmatic for sellers: Unit 1 – Framing industry standards for identity solutions
November 22, 2023
Evolving Agencies
Billups rethinks analytics offering to win over OOH ad dollars for performance campaigns
November 22, 2023
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