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Media Buying
Experimental Channels
Screenvision makes its upfront pitch as the more attentive alternative to TV
May 25, 2023
Member Exclusive
Media Buying Briefing: What if ChatGPT could replace a media planner?
May 22, 2023
Retail Revolution
How retail media is creating a ‘Bermuda Triangle’ relationship between retailers, marketers and media agencies
May 18, 2023
Agency Culture
How Worldwide Partners Inc. chooses (or passes on) agencies to join its network
May 17, 2023
Member Exclusive
Media Buying Briefing: It’s going to be a bumpy ride through the 2023 upfront marketplace
May 15, 2023
Strategizing for the Future
Why Publicis Sapient’s CMO is mandating that teams use generative AI
May 11, 2023
Content & Commerce
What publishers and advertisers want from Microsoft’s new chat ads API
May 11, 2023
Strategizing for the Future
Why media buyers are asking more questions about the sustainability impact of their ad campaigns
May 9, 2023
Content & Commerce
Video commerce platform Firework tests generative AI with The Fresh Market
May 8, 2023
Member Exclusive
Media Buying Briefing: Forrester offers solutions to a very flawed pitch process
May 8, 2023
Special Projects
Special report: The commerce media era
May 5, 2023
Content & Commerce
Although Meta’s ad revenue is recovering, retail media may prove its biggest competition
May 4, 2023
The Commerce Media Era
Dollar General’s CMO on how its retail media network reaches rural shoppers
May 3, 2023
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