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Media Buying
Evolving Agencies
Meet the People breaks out a standalone media agency, Swell Media
February 14, 2024
Equality and Opportunity
DEI group Bridge boosts board with new vice chair and agency members
February 13, 2024
The Programmatic Publisher
The Trade Desk is rolling out OpenPath to CTV
February 12, 2024
Member Exclusive
Media Buying Briefing: What holding companies’ 2023 earnings (so far) tell us about their future
February 12, 2024
Super Bowl
How agencies are investing in influencers this Super Bowl
February 9, 2024
Super Bowl
Super Bowl advertisers aim for mainstream appeal with AI-focused ads
February 9, 2024
Business of TV
New sports streaming service will upset the balance of power in TV, media buyers say
February 8, 2024
Brand Safety
Never heard of Adfidence? You might soon if you have brand safety concerns
February 7, 2024
Life Beyond the Cookie
Though cookie alternatives are out there, agencies have their issues with them all
February 5, 2024
Member Exclusive
Media Buying Briefing: How the holding companies are taking differing approaches to rolling out gen AI
February 5, 2024
Generative AI
AI Briefing: Big Tech puts AI at the center of another earnings season
February 5, 2024
Data Regulation
IAB inks deal with SafeGuard Privacy to help traverse the fragmented regulatory landscape
February 2, 2024
Generative AI
At Senate hearing, lawmakers create new tensions with Big Tech execs
February 1, 2024
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